This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

This book is part of the college course CIMW 207 Social Media and Web Fundamentals currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media and web fundamentals content which can be accessed by enrolling in CIMW 207 Social Media and Web Fundamentals offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course CIMW 207 Social Media and Web Fundamentals at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

This is a short description of the differences in business between cost and price, as well as consumer and business customer. These terms are often confused.

This short document describes the critical difference in business between what a market is versus what an industry is.

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Executive leadership exposes the leaner to leadership at the top of the organisation.

The freely accessible moodle platform offers a number of insights into past proejct work as well as a documentation of the results that were achieved in the course of the project.

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.  

This module is associated with HMGT 4702: Hospitality Services Marketing & Management, Course Outline

The team at Thompson Rivers University created the Indigenous Education Stock Photos collection due to a lack of open-source photos of Indigenous students for use in OER. The spirit of the photo collection is to allow educators to represent Indigenous peoples in their OER so that Indigenous students can see themselves reflected in their learning materials.

This project was funded jointly by BCcampus and the TRU OER Development Grant and developed in consultation with the TRU Office of Indigenous Education and a TRU community stakeholder session. TRU production and media teams and the TRU Open Press assisted in producing the content.

All photos have a CC BY NC SA license:

- You may use, adapt, and share them, but you must attribute the photographer and link back to the collection

- You may not use the photos for commercial purposes

- You must distribute any created derivatives under the photo’s original license

This project aims to teach college students, who have English as a second language with a B2 level, about marketing strategies and promotion. The content objectives focus on developing students' understanding of marketing strategies, promoting their ability to write effective promotions, and enabling them to create interactive websites or social media campaigns for promoting products or services. Additionally, the language objectives aim to enhance students' marketing and advertising vocabulary, practice summarizing guidelines for successful marketing using appropriate language, and deliver presentations to the class using clear and concise marketing language. Throughout the project, students will engage in hands-on activities to apply their knowledge and skills in the field of marketing.

With our tutorial, we want to send everyone into the interview room (or potentially virtual interview room) prepared and confident. You know you have skills and talents to offer to the employer, you know you are the best fit for the position, so now the preparation you complete for that interview will ensure the employer knows it too.We break down the four phases of an interview process: Preparation, What to Wear, How to Present Your Best Self, and How to Follow Up.

Introduction to Business is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance.
Chapter 1: Understanding Economic Systems and Business
Chapter 2: Making Ethical Decisions and Managing a Socially Responsible Business
Chapter 3: Competing in the Global Marketplace
Chapter 4: Forms of Business Ownership
Chapter 5: Entrepreneurship: Starting and Managing Your Own Business
Chapter 6: Management and Leadership in Today's Organizations
Chapter 7: Designing Organizational Structures
Chapter 8: Managing Human Resources and Labor Relations
Chapter 9: Motivating Employees
Chapter 10: Achieving World-Class Operations Management
Chapter 11: Creating Products and Pricing Strategies to Meet Customers' Needs
Chapter 12: Distributing and Promoting Products and Services
Chapter 13: Using Technology to Manage Information
Chapter 14: Using Financial Information and Accounting
Chapter 15: Understanding Money and Financial Institutions
Chapter 16: Understanding Financial Management and Securities Markets