This book is part of the college course BUS 105 Social Media Marketing currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media marketing content which can be accessed by enrolling in BUS 105 Social Media Marketing offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course BUS 105 Social Media Marketing at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

This book is part of the college course CIMW 207 Social Media and Web Fundamentals currently offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. This book can be viewed along with original social media and web fundamentals content which can be accessed by enrolling in CIMW 207 Social Media and Web Fundamentals offered at Saddleback College in Mission Viejo, CA and taught by Dr. Scot Trodick. Material from this course is not included in this open educational resource. Enrolling in the course CIMW 207 Social Media and Web Fundamentals at Saddleback College will provide full access to all materials or the content can be obtained directly from Bishop Publishing.

Café Denj is 14 episodes of short stories made for Advanced Persian Language Learners. The purpose of producing this series of videos that are all linked together was to help those who are learning modern Persian as well as offering a better understanding of the Persian culture as it is in Iran today.

This video explains the teachings of Confucius. Education is the path to moral excellence, which is central to building a harmonious society. Education is a lifelong process and the purpose of learning is to acquire virtues.

Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.

This video offers a summary and analysis of the main themes in the Epic of Gilgamesh. The world’s first recorded epic poem, from Mesopotamia, explores important questions: can humans defy aging and conquer death?

Module on Ethnic Studies Key Terms and Origins. Module can be used for introduction level Ethnic Studies course. 

Building Meaningful Customer Relationships and Engaged Audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 62262

Included H5P activities: 18

ISBN: 978-1-77420-217-3

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Building meaningful customer relationships and engaged audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 54706

Included H5P activities: 18

ISBN: 978-1-77897-021-4

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Building meaningful customer relationships and engaged audiences

Short Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Long Description:
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Word Count: 54722

Included H5P activities: 17

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

For years I’ve wanted to write a book about racism. But after visiting Barnes and Nobles, both online and our actual bookstore here in Boise, Idaho; I realized there were already volumes of books and articles written on the subject of racism. I asked myself, could I write a book on racism that would be different than the books already available? So, I started to think about my twenty years of personal experiences, conducting courses, giving seminars, lectures, and writing articles about racism. In those seminars, lectures and articles, I always wanted to make sure my students, the attendees , and readers learned something specific; something they could take home and use immediately. After realizing what I’d been doing for all those years, I decided that teaching something very specific about racism would make my book different. In all my lectures, seminars, courses and articles, I always had a primary goal; teach people how to move from being a non-racist, to becoming an antiracist. Everything I spoke, taught and wrote was about helping people to see where they really stood regarding racism and how to take the necessary action to becoming a positive change agent.

Sara Rivers-Cofield, Curator of Federal Collections at the Maryland Archaeological Conservation Laboratory, walks through applying acid-free paper labels to artifacts. This is an alternative to labelling artifacts with permanent archival ink, and the tutorial is appropriate for both students and professional education. The Maryland Archaeological Conservation Laboratory (MAC Lab) standards and guidelines for preparing artifact collections and their associated records, both paper and digital, for permanent curation at the lab can be found at https://jefpat.maryland.gov/Documents/mac-lab/technical-update-no1-collections-and-conservation-standards.pdf

The MAC Lab is a state-of-the-art archaeological research, conservation, and curation facility located at Jefferson Patterson Park and Museum, the State Museum of Archaeology. The MAC Lab serves as the primary repository for archaeological collections recovered from land-based and underwater projects conducted by state and federal agencies throughout Maryland.

This resource is part of Jefferson Patterson Park and Museum’s open educational resources project to provide history, ecology, archaeology, and conservation resources related to our 560 acre public park. JPPM is a part of the Maryland Historical Trust under the Maryland Department of Planning.

With our tutorial, we want to send everyone into the interview room (or potentially virtual interview room) prepared and confident. You know you have skills and talents to offer to the employer, you know you are the best fit for the position, so now the preparation you complete for that interview will ensure the employer knows it too.We break down the four phases of an interview process: Preparation, What to Wear, How to Present Your Best Self, and How to Follow Up.

If you've ever wondered why we need concepts like noun and verb or word and phrase when discussing language, this book is for you. Deliberately selective in its approach and assuming no prior knowledge of linguistics, The Language of Language explores the nature of language and linguists' agreed-upon ways of talking about the object of their inquiry. Our focus is on modes of thinking rather than content knowledge. Our goal is to encourage informed thinking about (why) language matters, so that you can continue puzzling about language issues long after you've worked your way through this book.Now in its third edition, the book is packed with over 100 commented activities, examples of language play, and fun food for thought, designed to whet your appetite for linguistics and language studies.The companion workbook, Lang101 Workbook, contains 460 additional commented exercises and activities, designed for self-study or for the classroom.

Chinese Head Tax and the Making of Non-Citizens

Short Description:
Mass Capture argues that the CI 9 documents implemented by the Canadian government as a means of acquiring information on Chinese migrants functioned as a form of surveillance – a process of mass capture that produced non-citizens. Cho reveals CI 9s as more than documents of racist repression: they offer possibilities for beauty and dignity in the archive, for captivation as well as capture.

Long Description:
Under the terms of the Chinese Immigration Act of 1885, Canada implemented a vast protocol for acquiring detailed personal information about Chinese migrants. Among the bewildering array of state documents used in this effort were CI 9s: issued from 1885 to 1953, they included date of birth, place of residence, occupation, identifying marks, known associates, and, significantly, identification photographs. The originals were transferred to microfilm and destroyed in 1963; more than 41,000 grainy reproductions of CI 9s remain.

Lily Cho explores how the CI 9s functioned as a form of surveillance and a process of mass capture that produced non-citizens, revealing the surprising dynamism of non-citizenship constantly regulated and monitored, made and remade, by an anxious state. The first mass use of identification photography in Canada, they make up the largest archive of images of Chinese migrants in the country, including people who stood no chance of being photographed otherwise. But CI 9s generated far more information than could be processed, and there is nothing straightforward about the knowledge that they purported to contain. Cho finds traces of alternate forms of kinship in the archive as well as evidence of the ways that families were separated. In attending to the particularities of these images and documents, Mass Capture uncovers the alternative story that lies in the refusals and resistances enacted by the mass captured.

Illustrated with painstakingly reconstituted digital reproductions of the microfilm record, Mass Capture reclaims the CI 9s as more than documents of racist repression, suggesting the possibilities for beauty and dignity in the archive, for captivation as well as capture.

Word Count: 84629

Included H5P activities: 21

ISBN: 9780228009320 (ePDF) 9780228009337 (ePUB) 9780228009344 (Open Access)

(Note: This resource's metadata has been created automatically as part of a bulk import process by reformatting and/or combining the information that the author initially provided. As a result, there may be errors in formatting.)

The Mendez family won the landmark federal court case that challenged segregation in California schools. In 1947 California was the first state to officially end segregation in public schools. Today it is the most segregated state for Latinos.

This resource is a lesson plan intended to introduce minoritized freshman and sophomore college students to the study of mythology and to its universal importance as the foundation of our common cultural heritage. The module may also be modified to accomodate high school level language arts courses. This resource will represent approximately three weeks of a typical 10 to 15 week World Literature survey course. 

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.

Short Description:
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. This text includes over 75 interactive H5P activities.

Word Count: 164627

Included H5P activities: 78

ISBN: 978-1-77420-203-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

This edited volume highlights how institutions, programs, and less commonly taught language (LCTL) instructors can collaborate and think across institutional boundaries, bringing together voices representing different approaches to LCTL sharing to highlight affordances and challenges across institutions in this collection of essays. Sharing Less Commonly Taught Languages in Higher Education showcases how innovation and reform can make LCTL programs and courses more attractive to students whose interests and needs might be overlooked in traditional language programs. The volume focuses on how institutions, programs, and LCTL instructors can work together, collaborating and thinking across institutional boundaries to explore innovative solutions for offering a wider range of languages and levels.

With challenges including instructor isolation, difficulty in offering advanced courses or sustaining course sequences, and minimal availability of pedagogical materials compared to commonly taught languages to overcome, this collection is a vital resource for language educators and language program administrators.