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Be Credible
Conditional Remix & Share Permitted
CC BY-NC
Rating
5.0 stars

The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.

Subject:
Journalism
Material Type:
Textbook
Author:
Karna Younger
Peter Bobkowski
Date Added:
10/29/2019
Composition I Anthology
Read the Fine Print
Rating
0.0 stars

This Composition Reader is an edited, curated collection of OER material for you to use as you see fit in your course.  It consists of personal essays, literature, video and audio files, web writing, and long-form journalism.

Subject:
English Language Arts
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
08/18/2016
The Data Journalism Handbook
Conditional Remix & Share Permitted
CC BY-SA
Rating
5.0 stars

When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.

This valuable handbook has attracted scores of contributors since the European Journalism Centre and the Open Knowledge Foundation launched the project at MozFest 2011. Through a collection of tips and techniques from leading journalists, professors, software developers, and data analysts, you’ll learn how data can be either the source of data journalism or a tool with which the story is told—or both.

Subject:
Journalism
Material Type:
Textbook
Provider:
University of Bath
Author:
Jonathan Gray
Liliana Bounegru
Lucy Chambers
Date Added:
07/02/2019
Launch! Advertising and Promotion in Real Time
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Launch! Advertising and Promotion in Real Time is the first free, open source text for advertising and marketing classes. A new alternative to introductory texts that can cost into three figures and provide information that is extraneous or outdated, Launch! offers a basic text at no cost to students. Instead, we generate revenue through individually priced materials such as discretionary hard copies of the text (for those of you who still like to mark up your book the old-fashioned way), study guides, podcasts and streaming interviews (à la iTunes), user-generated content, advertising sales, and corporate sponsorship. There’s something else that’s really unique and cool about Launch! Welcome to the first advertising textbook written in partnership with a real-life advertising agency. It’s fine to talk about ad campaigns from the past, but we’d rather hear about one from the horse’s mouth—while it’s still happening. We’re going to teach you about the ad biz the way you’ll learn it if you choose to make it your career (and we hope you do). None of that shiny, happy, “talking heads” stuff; we’re going to take the gloves off and show you how a campaign works (and sometimes doesn’t) from the vantage point of the people who have to do it every day. Prepare to Launch!

Subject:
Business and Communication
Communication
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Amit Nizan
Lisa Cornell
Michael Solomon
Date Added:
01/01/2009
Media Innovation and Entrepreneurship
Unrestricted Use
CC BY
Rating
5.0 stars

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Subject:
Communication
Journalism
Material Type:
Textbook
Author:
Edited by Michelle Ferrier and Elizabeth Mays
Date Added:
08/02/2018
Media, Society, Culture and You
Unrestricted Use
CC BY
Rating
0.0 stars

Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change.

This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form (https://docs.google.com/forms/d/e/1FAIpQLSdIj_Te3hiuJL7cKaofhhUHuDz3_hlVXg6Wg1IPcDZoH2pRrg/viewform?usp=sf_link).

You can view the book's Review Statement (https://press.rebus.community/mscy/back-matter/review-statement/) for more information about reviewers and the review process. An Accessibility Assessment (https://press.rebus.community/mscy/back-matter/accessibility-assessment/) for this is book has also been prepared to see how this book meets accessibility standards.

Subject:
Communication
Journalism
Material Type:
Textbook
Author:
Mark Poepsel
Date Added:
10/23/2018
Media Studies 101
Unrestricted Use
CC BY
Rating
0.0 stars

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.

Subject:
Journalism
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Bernard Madill
Brett Nicholls
Colette Snowden
Erika Pearson
Hannah Mettner
Hazel Phillips
Jane Ross
Khin-Wee Chen
Martina Wengenmeir
Massimiliana Urbana
Maud Ceuterick
Sarah Gallagher
Shah Nister J. Kabir
Sy Taffel
Thelma Fisher
Date Added:
10/28/2014
Writing Commons
Unrestricted Use
CC BY
Rating
5.0 stars

Writing Commons aspires to be a community for writers, a creative learning space for students in courses that require college-level writing, a creative, interactive space for teachers to share resources and pedagogy. Our primary goal is to provide the resources and community students need to improve their writing, particularly students enrolled in courses that require college-level writing. As mentioned in 'About Us', we believe learning materials should be free for all students and teachers‰ part of the cultural commons. Hence, we provide free access to an award-winning, college textbook that was published by a major publisher and awarded the Distinguished Book Award by Computers and Composition: an International Journal.

Subject:
English Language Arts
Material Type:
Reading
Textbook
Provider:
Writing Commons
Date Added:
03/30/2012