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BA 101 - Introduction to Business
Unrestricted Use
CC BY
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0.0 stars

This course provides a general survey of the functional and interdependent areas of business management, marketing, accounting and finance, and management information systems. The course includes business trends, operation and management of a business, ethical challenges, environmental responsibility, change, global perspectives, and the dynamic roles of management and staff. Additionally, the course incorporates aspects of team interaction and continuous process improvement. You are provided with the opportunity to explore the Internet and information technology relating to business operations.

Course Outcomes:
1. Define commonly used business and economics terminology.
2. Describe the functional areas of any business organization.
3. Explain revenues, expenses, and how profit is derived. Differentiate between objectives, strategies, tactics, and operations.
4. Describe the components of a business plan.
5. Prepare a basic business plan.
6. Explain the importance of ethics in business.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 223 - Principles of Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course will provide you with a general survey of the nature significance of scope of marketing. It emphasizes customers (marketing analysis and strategy); business marketing decisions in promotion, distribution and pricing; and control of marketing programs.

Course Outcomes:
1. Employ the basics of marketing, from identifying audience, market segments and value propositions, to product development and research, marketing strategies and advertising/public relations.
2. Recognize consumer behavior and demand and be able to prepare and execute a marketing solution.
3. Master business marketing tools necessary to execute a marketing plan for a client, including social media.
4. Identify trends and new developments in business and employ soft skills and marketing techniques to adapt to market demands.
5. Compile a portfolio of work that can be shared with colleagues, network connections and future clients and employers.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
BA 275 - Business Quantitative Methods
Unrestricted Use
CC BY
Rating
0.0 stars

This course presents statistical analysis and quantitative tools for applied problem solving and making sound business decisions. Special attention is given to assembling statistical description, sampling, inference, regression, hypothesis testing, forecasting, and decision theory.

Course Outcomes:
1. Understand the meaning and use of statistical terms used in today’s business/economic environment.
2. Collect, organize, summarize, interpret, and present data in tables and charts.
3. Apply descriptive statistical measures to data.
4. Apply probability distributions to model various business and economic processes.
5. Apply statistical inference techniques (including statistical estimation and hypothesis testing) in various business and economic situations.
6. Apply simple linear regression analysis to model various business and economic relationships.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
07/26/2012
Consumer Behavior
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

Syllabus for a course that addresses why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. This course uses an open textbook, Consumer Behavior, from the National Programme on Technology Enhanced Learning (NPTEL).

Subject:
Business and Communication
Marketing
Material Type:
Syllabus
Provider:
Springfield Technical Community College
Author:
STCC Library
Date Added:
04/26/2022
Core Concepts of Marketing
Unrestricted Use
CC BY
Rating
4.25 stars

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Marketing
Material Type:
Full Course
Textbook
Author:
John Burnett
Date Added:
02/16/2011
Entrepreneurship for Global Challenges in Emerging Markets
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

This course will introduce you to entrepreneurship for global challenges in emerging markets. You will get to know other like-minded entrepreneurs around you, and discover how institutions in your target region are working on innovation and entrepreneurship.

As an entrepreneur in an emerging market, you may be faced with many challenges that need to be solved. These might include scarcity of fossil fuels, climate change or water, food and health security. This Delft University of Technology course will provide you with examples from partner universities and affiliated entrepreneurs in emerging markets which explain the opportunities and obstacles that they faced as they established themselves and created value.

You will acquire a set of practical tools which will enable you to discover the opportunities in your own environment and how these can be used to make an actual change! You will learn how to rethink your value proposition with your own case study, or with one we provide.

After the course, you will be able to develop your value proposition more quickly by getting to know your customers and partners better and understand local values and institutions.

Subject:
Engineering
Marketing
Material Type:
Full Course
Provider:
Delft University of Technology
Provider Set:
Delft University OpenCourseWare
Author:
Dr. Otto J. Kroesen
Ellen van Andel
Esther M. Blom
Date Added:
02/21/2019
Event Management Case Study: Cultivating Stakeholders for Special Events
Unrestricted Use
CC BY
Rating
0.0 stars

Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Date Added:
03/17/2020
Event Management Case Study: Market Segmentation of Festival Attendees of an International Festival
Unrestricted Use
CC BY
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0.0 stars

In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing, and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.

Subject:
Business and Communication
Communication
Finance
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Olson Eric
Date Added:
03/17/2020
Event Management Case Study: The Case of Aspen Music Festival and School
Unrestricted Use
CC BY
Rating
0.0 stars

Risk management is a critical part of event management. This worksheet covers definitions of the key aspects of risk management and the steps taken by event management in creating a risk management plan. A case study is provided for students to apply the risk management process in an industry example.

Subject:
Business and Communication
Management
Marketing
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Event Management Case Study: The Case of International Front Runners
Unrestricted Use
CC BY
Rating
0.0 stars

Sponsorship management is activities that an event organization engages in to secure support from sponsors and manage the interests of sponsors at the event. The organizer and sponsor are jointly interested in successfully operating events for their mutual benefit. This section provides an overview of sponsorship management for events. The differences between sponsorship and advertising were compared for their strengths and weaknesses. The sponsorship management of a social event was discussed from the prospective from the perspective of organizers and sponsors. A case study on an LGBT+ event provided a case problem for how to construct a social media sponsorship package.

Subject:
Business and Communication
Finance
Management
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Lesson
Lesson Plan
Provider:
Iowa State University
Author:
Eric Olson
Heeyle Park
Olson Eric
Park Heeyle
Date Added:
03/17/2020
Future Trends in Clothing (FTC) - Materials on the moodle platform of the project
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

The freely accessible moodle platform offers a number of insights into past proejct work as well as a documentation of the results that were achieved in the course of the project.

Subject:
Computer Science
Information Science
Languages
Marketing
Career and Technical Education
Higher Education
Material Type:
Data Set
Diagram/Illustration
Author:
Stefanie Boss
Date Added:
03/07/2021
Grocery Store Marketing Tour
Unrestricted Use
CC BY
Rating
0.0 stars

A grocery store marketing tour I developed for my 10-year-old nephew after noticing that he was interested in how money (particularly buying/selling) worked. The tour took about 1 hour and then about 15-30 minutes for him to pick and purchase the items he wanted with the $10 I gave him. The information in this guide is a compilation of industry stories from primary and secondary sources. I encourage you to do your own research to confirm the accuracy of these stories.I also encourage you to use this as a guide and be ready to adapt and use different examples, different products, etc. depending on what the student is engaging with and what is available at your local grocery store. 

Subject:
Business and Communication
Communication
Marketing
Economics
Material Type:
Activity/Lab
Interactive
Lecture Notes
Author:
Nicole Finkbeiner
Date Added:
07/11/2021
HBCU OER Academic Librarian Project TBTG Lincoln University of Pennsylvania Syllabus
Unrestricted Use
CC BY
Rating
0.0 stars

The advanced course syllabus that focuses on the structure of public relations agencies/departments, account management and planning, reputation management, relationship building, crisis communication, conflict resolution, messaging, writing, design, and new technologies.  

Subject:
Communication
Marketing
Public Relations
Material Type:
Activity/Lab
Case Study
Homework/Assignment
Author:
Courtney Haywood
Date Added:
05/14/2021
History and Purpose of Copyright Infographic
Unrestricted Use
CC BY
Rating
0.0 stars

Copyright can be a tricky area of law. However, understanding the basis of copyright law, what it protect, and copyright's limitations helps make sure we do not violate copyright law and the creators it protects.

Subject:
Business and Communication
Communication
Marketing
Public Relations
Material Type:
Reading
Author:
Julie Walker
Date Added:
10/17/2021
I Bacini Culturali e la progettazione sociale orientata all’Heritage-Making, tra Politiche giovanili, Innovazione sociale, Diversità culturale
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CC BY-NC-SA
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0.0 stars

Il volume rappresenta la tappa finale della prima stagione di implementazione del Progetto ABACUS (giugno 2019 - settembre 2020), sostenuta dal finanziamento pubblico garantito dalla Regione Siciliana e dalla Presidenza del Consiglio dei Ministri. In tal senso, la pubblicazione raccoglie sia una sezione di materiali di discussione critica sul percorso progettuale e sui primi esiti maturati, sia una ricca parte di contributi tematici offerti da referenti istituzionali, studiosi ed esperti, docenti accademici e ricercatori, professionisti e rappresentanti di organismi del Terzo settore Sono state così affrontate ed esaminate differenti tematiche e problematiche socio-culturali e socio-economiche, e prospettive e approcci metodologico-operativi tra loro affini e convergenti, che si sviluppano a cavallo delle politiche sociali, giovanili e culturali, della progettazione sociale e culturale, dell'innovazione sociale e della diversità culturale, in differenti contesti socio-territoriali siciliani e italiani, con una particolare attenzione per quelle iniziative che rappresentano casi paradigmatici in cui le istanze istituzionali, della ricerca, dell'educazione e della formazione si incontrano con le aspettative dei pubblici differenziati e, specialmente, delle giovani generazioni, anche sull'orizzonte della innovazione dell'occupazione giovanile.

Subject:
Architecture and Design
Computer Science
Information Science
Arts and Humanities
Art History
Graphic Arts
Languages
Performing Arts
Philosophy
Visual Arts
World Cultures
Communication
Management
Marketing
Public Relations
Career and Technical Education
Culinary Arts
Environmental Studies
Education
Educational Technology
Higher Education
Special Education
History
Law
Ecology
Measurement and Data
Hydrology
Social Science
Anthropology
Archaeology
Cultural Geography
Ethnic Studies
Political Science
Psychology
Social Work
Sociology
Material Type:
Activity/Lab
Assessment
Case Study
Diagram/Illustration
Primary Source
Teaching/Learning Strategy
Textbook
Author:
Alessandra Caravale
Alessia Bono
Andrea De Tommasi
Andrea Messina
Angela Vitale
Antonija Netolicki
Antonio Grasso
Antonio Sutera
Carlo Volpe
Caterina Mulè
Claudio La Rocca
Daniele Tulone
Davide Silvestri
Eleonora Giovene di Girasole
Elisabetta Di Stefano
Erika Coco
Fabio Pagano
Federica Lamonaca
Filippo Gravagno
Francesca Piazza
Francesca Rita Cerami
Francesco Iacono Quarantino
Gabriela Del Rosario Abate
Gabriella Paolini
Giorgia Leoni
Giovanna Sedita
Giuseppe Bivona
Giusi Carioto
Giusy Pappalardo
Ilaria Vitellio
Lucia Piastra
Luisella Pavan-Woolfe
Maria Chiara Falcone
Maria Laura Scaduto
Massimo Clemente
Matteo Tedo Fici
Mirella Serlorenzi
Riccardo Pozzo
Rossella Mancini
Sabrina Tomassini
Salvatore Aurelio Bruno
Stefania Picciola
Stefan Luca Mangione
Susanna Gristina
Tiziana Bonsignore
Ugo Arioti
Vanessa Mantia
Vania Virgili
Vilislava Metodieva
Yoanna Yordanova
Date Added:
04/01/2021
Interview Process Training
Unrestricted Use
Public Domain
Rating
5.0 stars

With our tutorial, we want to send everyone into the interview room (or potentially virtual interview room) prepared and confident. You know you have skills and talents to offer to the employer, you know you are the best fit for the position, so now the preparation you complete for that interview will ensure the employer knows it too.We break down the four phases of an interview process: Preparation, What to Wear, How to Present Your Best Self, and How to Follow Up.

Subject:
Communication
Marketing
Material Type:
Activity/Lab
Assessment
Interactive
Lesson
Student Guide
Author:
Sarah Sandoval
Coleen Morris
Terri Kelly
Casey Herko
Date Added:
10/01/2020
Introduction to Consumer Behaviour
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociology, and anthropology. The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
07/09/2021
Introduction to Consumer Behaviour Ancillary Resources
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

A collection of ancillary resources created to accompany the Introduction to Consumer Behaviour open textbook. It includes essays, case studies, assignment and project ideas, and a test bank (which will be available September 2021).

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Author:
Andrea Niosi
Date Added:
06/30/2021
Introduction to Marketing
Unrestricted Use
CC BY
Rating
0.0 stars

This course introduces the role of marketing in business and other organizations. Basic theory and terminology are examined with emphasis on the major components of marketing: product, price, promotion, and distribution.

Subject:
Marketing
Material Type:
Full Course
Provider:
North Shore Community College
Author:
Dianne McDermott Cerasuolo
Date Added:
05/14/2019
Introduction to Marketing I 2e (MKTG 1010)
Unrestricted Use
CC BY
Rating
0.0 stars

Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC Libraries
Author:
Barb Powers
Deidre Evans
Di Best
George Swaniker
Hadley Brooks-Joiner
Jules Fauteux
Kimia Ghasemi
Lumen Learning
NSCC Faculty
Rankin MacMaster
Date Added:
08/25/2021
Introduction to Marketing II 2e (MKTG 2005)
Unrestricted Use
CC BY
Rating
0.0 stars

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
NSCC Libraries
Author:
Barb Powers
Deirdre Evans
Di Best
George Swaniker
Jules Fauteux
Lumen Learning
NSCC
Rankin MacMaster
Date Added:
08/25/2021
Legal Aspects of Marketing and Sales
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CC BY-NC-SA
Rating
0.0 stars

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Subject:
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Provider Set:
Saylor Textbooks
Author:
Daniel Warner
Don Mayer
George Siedel
Jethro Lieberman
Date Added:
11/08/2018
Location Intelligence for Business
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Do you enjoy the competitive challenge of starting up a new business or expanding into new areas? Are you involved in economic and community development? Are you considering the best place to work and live? Do you like to gain an advantage? Location Intelligence for Business extends the application of geospatial intelligence analytical methods to the business world for competitive advantage. You will have an opportunity to understand and apply location technologies, geospatial analysis, and business geography (demographics and psychographics) to support competitive business decision-making. You will uncover and explore the key geospatial principles involved in site selection, market analysis, risk and crisis management, logistics, and transportation by solving those problems with available geospatial tools and data.

Subject:
Computer Science
Information Science
Finance
Marketing
Material Type:
Full Course
Provider:
Penn State's College of Earth and Mineral Sciences
Author:
Dennis Bellafiore
Date Added:
10/07/2019
Marketing Strategy
Conditional Remix & Share Permitted
CC BY-SA
Rating
0.0 stars

This brief presentation will provide an introduction to marketing strategy - specifically, growth strategies for business. This presentation will introduce and provide an explanation of Ansoff's matrix and market growth strategies. 

Subject:
Marketing
Material Type:
Module
Author:
Duane Brooks
Date Added:
10/30/2019
Media, Technology, and Society
Only Sharing Permitted
CC BY-NC-ND
Rating
0.0 stars

Series: digitalculturebooks
DOI: http://dx.doi.org/10.3998/dcbooks.8232214.0001.001
Published: Ann Arbor, MI: University of Michigan Press, 2010.

Table of Contents
Acknowledgments
Theories of Media Evolution — w. russell neuman
Newspaper Culture and Technical Innovation, 1980–2005 — pablo j. boczkowski
From the Telegraph and Telephone to the Negroponte Switch — rich ling
Hollywood 2.0: How Internet Distribution Will Affect the Film Industry — eli noam
The Evolution of Radio — john carey
Inventing Television: Citizen Sarnoff and One Philo T. Farnsworth — evan i. schwartz
The Cable Fables: The Innovation Imperative of Excess Capacity — harmeet sawhney
Some Say the Internet Should Never Have Happened — paul n. edwards
Privacy and Security Policy in the Digital Age — amitai etzioni
Who Controls Content? The Future of Digital Rights Management — gigi sohn and timothy schneider
Contributors
Index

Subject:
Arts and Humanities
Journalism
Marketing
Material Type:
Textbook
Author:
W Russell Neuman Editor
Date Added:
04/28/2021
Mercancía: Club de Fútbol
Unrestricted Use
CC BY
Rating
0.0 stars

This three-part activity is designed for college-level intermediate Spanish classes with specific reference to Spanish-English bilinguals. Section one facilitates a review of Spanish grammar (e.g., article-noun agreement, accent and spelling/pronunciation rules), while also raising cultural awareness (e.g.,  stereotypes). Section two situates the lesson in business marketing themes and vocabulary by addressing slogans and logos. The student is asked to create their own design and to avoid grammatical errors and stereotypes. Finally, in section three, the student will compose a formal email to the "marketing manager" in order to discuss the shortcomings of the design of the original merchandise and to introduce their own design improvements. 

Subject:
Languages
World Cultures
Business and Communication
Marketing
Material Type:
Homework/Assignment
Author:
Joshua Frank
Date Added:
11/17/2021
Open Education Accounts on Twitter
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

This infographic is an introduction to using the social media platform Twitter to learn more about open education and open educational resources (OER). The infographic contains recommendations on groups, people, and hashtags to follow. There is a link to a spreadsheet if you are interested in an even longer list of Twitter accounts to follow.This resource was created to fulfill requirements in the SPARC #LeadOER Open Education Leadership Program.

Subject:
Marketing
Material Type:
Diagram/Illustration
Author:
Courtney Eger
Date Added:
11/03/2021
The Power of Selling
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
4.0 stars

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business…or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive.Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements:1. ContentThe content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively.2. Selling UThe last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student’s job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself.3. Video ResourcesVideos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available:• Video Ride-alongs – One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals – one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be “virtual ride-alongs” so the students can actually feel as though they are getting insights first hand from selling professionals.• The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments.• Video Learning SegmentsIn addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises.4. The Power of Selling LinkedIn Group. hereThis group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with “real world” selling professionals.Kim Richmond’s The Power of Selling is a fresh, interactive, and applied textbook intended for all introductory and sales, selling and salesmanship courses. If you’re ready to prepare your “students of selling” for all that lies ahead in their professional career—you’re ready for this book. Check it out.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Kimberly Richmond
Date Added:
01/01/2010
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
University of Minnesota Libraries Publishing
Author:
Author Removed At Request Of Original Publisher
Date Added:
05/28/2019
Principles of Marketing
Read the Fine Print
Rating
4.5 stars

Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
03/31/2016
Principles of Marketing
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Subject:
Marketing
Material Type:
Textbook
Provider:
OpenEd@JWU
Author:
[Author removed at request of original publisher]
Date Added:
03/20/2021
Principles of Marketing (Business 203)
Unrestricted Use
CC BY
Rating
0.0 stars

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, ŇWho is the consumer of goods and services?Ó What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer.

Subject:
Business and Communication
Marketing
Material Type:
Activity/Lab
Full Course
Homework/Assignment
Reading
Syllabus
Provider:
The Saylor Foundation
Date Added:
11/10/2011
Proximity Marketing
Conditional Remix & Share Permitted
CC BY-SA
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0.0 stars

Imagine delivering targeted advertising content to consumers' mobile devices based on their location. Imagine knowing where consumers’ spend the most time on your property. Imagine being able to identify consumers’ within a given location and make purchase suggestions based on their order history. This reading examines current trends in marketing technology focusing on wearables and personal devices, beacons, and proximity marketing in the modern society.

Subject:
Computer Science
Information Science
Marketing
Material Type:
Reading
Author:
Joseph Cilli
Date Added:
06/17/2019
Retail Banking
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CC BY-SA
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Service with a smile is today’s banking tagline for the customers who decide for nothing less. Retail banking is archetypal marketable banking where a customer makes use of nearby branches of generously proportioned commercial banks. The services presented are: providing saving services, verifying accounts, security assets, individual loans, debit and credit cards, etc.Nowadays, banks are looking for substitute ways to bestow with and differentiate along with their varied services. Clienteles, both corporate as well as retail, are no longer excited to get in line in banks, or stay on the telephone, for the most fundamental services. They require and foresee to be competent to handle their financial transactions where and when they wish to.

Subject:
Management
Marketing
Material Type:
Lecture Notes
Author:
charu modi
Date Added:
05/29/2020
Role of Social Media in Brand Awareness: A Study of Delhi Region of India
Only Sharing Permitted
CC BY-ND
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Social media isa transformedform of traditional method of one way communication. Social media empowers the two way communication between brands and consumers and it enablesthe consumer to make positive as well as negative influence on brand awareness. Many business use social media channels as a marketing tool to promote their products and services to make customers more aware and convince with their brand. The essence of this study is to find out how entrepreneur can seize the moment of using social media networks to hype brand awareness and brand image. Awareness which includes both recall and recognition become the first step for any move toward a successful market strategy. In this paper an attempt is made to know the role of social media on the brand awareness. The finding of the study can be used by the businessman to collective brand awareness through social media. 

Subject:
Marketing
Material Type:
Case Study
Author:
Anil Kumar
Date Added:
05/31/2020
SMT 111 - Social Media Communication and Human Relationships
Unrestricted Use
CC BY
Rating
0.0 stars

This course will assist students in developing effective and successful social media marketing campaigns. Students will examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached. Students will have the opportunity to formulate a social media marketing plan with an appropriate target market using relevant social media channels.

Course Outcomes:
1. Recognize social networks and their properties.
2. Explain why people participate in different types of social networks or social media.
3. Describe the history and development of various social networks.
4. Understand how personal account setting anonymous accounts, false identities, and multiple identities affect the community formation.

Subject:
Marketing
Material Type:
Full Course
Provider:
Linn-Benton Community College
Author:
Linn Benton Virtual College
Date Added:
07/09/2020
Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens
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CC BY-NC-SA
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This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.

Subject:
Business and Communication
Marketing
Sociology
Material Type:
Activity/Lab
Lecture
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Social Media Marketing 101
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CC BY-SA
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0.0 stars

This lesson prepares learners for posting marketing ad to Facebook, Instagram, and Twitter. The lesson explores the benefits of marketing on social media and how to cater to different customers based on the platform's features and functionality.

Subject:
Business and Communication
Communication
Marketing
Material Type:
Interactive
Lesson
Unit of Study
Author:
Colin Bennett
Date Added:
10/14/2019
Statewide Dual Credit Principles of Marketing, Marketing Strategy, Customer Relationships
Unrestricted Use
CC BY
Rating
0.0 stars

The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022
Statewide Dual Credit Principles of Marketing, Marketing Strategy, Evaluate Alignment of Marketing Strategies
Unrestricted Use
CC BY
Rating
0.0 stars

The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022
Statewide Dual Credit Principles of Marketing, Marketing Strategy, Examples of Corporate Strategies
Unrestricted Use
CC BY
Rating
0.0 stars

The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022
Statewide Dual Credit Principles of Marketing, Marketing Strategy, Marketing Strategy Mechanics
Unrestricted Use
CC BY
Rating
0.0 stars

The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022
Statewide Dual Credit Principles of Marketing, Marketing Strategy, Putting it Together
Unrestricted Use
CC BY
Rating
0.0 stars

The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022
Statewide Dual Credit Principles of Marketing, Marketing Strategy, Strategic Planning Tools
Unrestricted Use
CC BY
Rating
0.0 stars

The Principles of Marketing textbook contains fifteen modules—roughly one module per week for a 16-week semester. We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.Module 4: Marketing Strategy

Subject:
Marketing
Material Type:
Textbook
Author:
Anna McCollum
Date Added:
03/22/2022
Strategic Marketing in the Global Forest Industries - Third Edition
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CC BY-NC
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0.0 stars

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

Subject:
Marketing
Material Type:
Textbook
Provider:
Oregon State University
Author:
Eric Hansen
Heikki Juslin
Date Added:
01/06/2020
Supply Chain Management Simulation Activity
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CC BY-NC-SA
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0.0 stars

A free online simulation that demonstrated the bull-whip effect, and the complexities of supply chain management, responding to changes in customer demand.

Subject:
Business and Communication
Management
Marketing
Economics
Material Type:
Activity/Lab
Data Set
Simulation
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Sustainability Driven Innovation
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CC BY-NC-SA
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0.0 stars

Are you prepared to find strategic opportunities for sustainability-driven innovation within your business or organization? This engaging course will prepare you to do just that. BA 850 will give you the tools and practical experience needed to discern consumer and organizational needs related to sustainability, to create unique offerings to meet sustainability needs, and to develop innovative processes necessary to test and refine sustainable solutions.

Subject:
Business and Communication
Marketing
Environmental Studies
Material Type:
Full Course
Provider:
Penn State's College of Earth and Mineral Sciences
Author:
Andrew James
Date Added:
10/07/2019
Sustainability and Non-Market Enterprise
Conditional Remix & Share Permitted
CC BY-NC-SA
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0.0 stars

The primary goal of this course is to provide a toolset for characterizing and strategizing how nonmarket forces can shape current and future renewable energy markets. The course approaches the exploration and explanation of key concepts in renewable energy and sustainability nonmarket strategies through evidence-based examples. Main topics for the course include: a sociological approach to markets, renewable energy markets, nonmarket conditions, complex systems analysis, and renewable energy technology and business environments. Because renewable energy costs are higher than fossil fuel cost per unit of energy, the main arguments in support of renewable energy, thus far, are functionally nonmarket in character, i.e., environmental (e.g., climate change), political (e.g., energy independence), and/ or social (e.g., good stewardship).

Subject:
Engineering
Marketing
Economics
Material Type:
Full Course
Provider:
Penn State's College of Earth and Mineral Sciences
Author:
Erich Schienke
Date Added:
10/07/2019
Teaching Direct Marketing and Small Farm Viability: Resources for Instructors
Read the Fine Print
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For farmers, growing crops is just one step in running a successful farm—making the farm or market garden economically viable requires another suite of skills, including finding land, planning what crops to grow, marketing the crops, and managing income and expenses. This resource builds on our experience educating hundreds of apprentice growers in organic production, farm and business planning, direct marketing at a roadside farm stand, and Community Supported Agriculture (CSA) management through hands-on training in the running of our 100-member CSA program. Teaching Direct Marketing and Small Farm Viability: Resources for Instructors is organized into six units, three focusing on marketing and three covering other topics related to making a small farm economically viable. Included are lessons and resources for running a CSA project, selling at farmers' markets, forming collaborative marketing groups and grower cooperatives, and selling to restaurants. Also covered are strategies to improve small farm planning, including enterprise visioning and market assessment; creating a business plan, including marketing and crop plans; and managing cash flow. Land tenure options such as cash-rent leases from non-profits, shared ownership models, conservation easements, and community land trusts are reviewed as additional mechanisms for addressing the complex issue of the economic viability of small-scale agriculture. This resource also reviews the trends and factors that influence small-scale agriculture's economics, and provides an overview of produce marketing in the U.S. The training manual is designed for – •Instructors at college and universities, agriculture organizations, farm-training programs, apprenticeship programs •Agricultural extension personnel •Farmers with interns •Growers, teachers, and organizers at urban farms, community gardens, and food projects with direct-marketing outlets This instructor's resource features class and field demonstration outlines, trainee exercises, and resource materials, with a focus on CSA. The manual can be used in a classroom setting or adapted for other training formats, such as short courses, conferences, and field days.

Subject:
Business and Communication
Management
Marketing
Material Type:
Activity/Lab
Lecture Notes
Lesson Plan
Teaching/Learning Strategy
Provider:
U.C. Santa Cruz
Provider Set:
Center for Agroecology and Sustainable Food Systems
Date Added:
02/16/2011
Using PRIZM Look-up to Identify Consumer Markets
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CC BY-NC-SA
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0.0 stars

This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Subject:
Business and Communication
Marketing
Economics
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
Where Would Shoppers Go?
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
0.0 stars

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Subject:
Business and Communication
Marketing
Psychology
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Starting Point (SERC)
Author:
Michelle Kunz
Date Added:
08/28/2012
eMarketing: The Essential Guide to Marketing in a Digital World
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating
4.0 stars

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.

Subject:
Marketing
Material Type:
Textbook
Author:
Rob Stokes
Date Added:
11/08/2018
eMarketing: The Essential Guide to Online Marketing
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CC BY-NC-SA
Rating
4.0 stars

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Subject:
Marketing
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Rob Stokes and The Minds at Quirk
Date Added:
01/01/2010