Business and Communications Textbooks Collection Resources (102)

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Mastering Strategic Management-1st Canadian Edition
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Mastering Strategic Management is designed to enhance student engagement in three innovative ...

Mastering Strategic Management is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), Mastering Strategic Management contains multiple graphic concept pages in ever section of every chapter of the book. Think of graphic concept pages as almost like info-graphics for key concepts in each 

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Dave Ketchen
David Try
Janice Edwards
Jeremy Short
Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition
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"Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition" is an ...

"Introductory Business Statistics with Interactive Spreadsheets - 1st Canadian Edition" is an adaptation of Thomas K. Tiemann's book, "Introductory Business Statistics". In addition to covering basics such as populations, samples, the difference between data and information, and sampling distributions, descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics, the following information has been added: the chi-square test and categorical variables, null and alternative hypotheses for the test of independence, simple linear regression model, least squares method, coefficient of determination, confidence interval for the average of the dependent variable, and prediction interval for a specific value of the dependent variable. This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way -- when using the web version -- through interactive Excel spreadsheets. All information has been revised to reflect Canadian content.

Subject:
Business and Communication
Statistics and Probability
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Mohammad Mahbobi, Thompson Rivers University; Thomas K. Tiemann, Elon University
Media Studies 101
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Media Studies 101 is the open educational resource for media studies studies ...

Media Studies 101 is the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of 'chapters' like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.

Subject:
Journalism
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Bernard Madill
Brett Nicholls
Colette Snowden
Erika Pearson
Hannah Mettner
Hazel Phillips
Jane Ross
Khin-Wee Chen
Martina Wengenmeir
Massimiliana Urbana
Maud Ceuterick
Sarah Gallagher
Shah Nister J. Kabir
Sy Taffel
Thelma Fisher
Principles of Management Version 1.1
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This textbook teaches management principles to tomorrow’s business leaders by weaving three ...

This textbook teaches management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership.

This book's modular format easily maps to a POLC course organization (Planning, Organizing, Leading, and Controlling, attributed to Henri Fayol (1949, General and industrial management. London. Pitman Publishing company), and suits the needs of most undergraduate or graduate course in Principles of Management.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
Open Textbook Library
Author:
Berrin Erdogan
Mason Carpenter
Talya Bauer
Organizational Behavior Version 1.1
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Two leading researchers in Management, Talya Bauer and Berrin Erdogan, bring you ...

Two leading researchers in Management, Talya Bauer and Berrin Erdogan, bring you a new Organizational Behavior textbook that bridges the gap between theory and practice with a distinct “experiential” approach.On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics.Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior by Bauer and Erdogan takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the “OB Toolbox.” This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well. One great example is the "OB Toolbox" here in the Leadership Chapter.Talya and Berrin's 1.1 version has an additional 14 cases for instructors to mix and match for their Organizational Behavior course. Some of the new cases included are: Nau, Goodwill Industries, Zappos.com, LinkedIn, Camden Property Trust, Steve Katzenberg, Edward Jones Investments, and Starbucks. A matrix to help instructors mix and match the cases is included in the updated Instructors Manual.In addition, discussion question have been added for each case, and the Toyota, Google, and Steve Jobs chapter opening cases have all been revised to reflect the most current information on the companies and people.

Subject:
Business and Communication
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
Open Textbook Library
Author:
Berrin Erdogan
Talya Bauer
Journalism 2.0: How to Survive and Thrive
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This is a book about people, not technology. Sure, there’s a lot ...

This is a book about people, not technology. Sure, there’s a lot of technology in
the pages to follow, but if you boil it all down to its core, its essence, you’ll find
people trying to extend a noble and grounded craft into a new and unpredictable
landscape. And it’s the people who matter, not the latest software or Web site. If
the people in this equation learn how make technology work for them, the rest is
just details.
As journalists, we need to change our practices to adapt, but not our values.
We’re like sailors in the English proverb I chose for the title to this introduction:
No amount of wishing for a return to smooth seas will calm the water around us.
To carry the sailing metaphor even further: It’s time to tack. It’s time to turn the
bow of our ship and make the wind in this new sea work for us, not against us.
We’ll use the best practices of other working journalists to point the way. We’ll
draw from the groundbreaking and innovative work being done at newspapers,
radio and television stations and Web sites around the U.S. We can learn from
their experiences.

Subject:
Journalism
Material Type:
Textbook
Provider:
Knight Citizen News Network
Provider Set:
Individual Authors
Author:
Mark Briggs
Introduction to Manufacturing Systems, Fall 2010
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This course provides students with ways of analyzing manufacturing systems in terms ...

This course provides students with ways of analyzing manufacturing systems in terms of material flow and storage, information flow, capacities, and times and durations of events. Fundamental topics covered include probability, inventory and queuing models, forecasting, optimization, process analysis, and linear and dynamic systems. This course also covers factory planning and scheduling topics including flow planning, bottleneck characterization, buffer and batch-size tactics, seasonal planning, and dynamic behavior of production systems.

Subject:
Business and Communication
Manufacturing
Statistics and Probability
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Boning, Duane
Gershwin, Stanley
Network Optimization, Fall 2010
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This course is a graduate subject in the theory and practice of ...

This course is a graduate subject in the theory and practice of network flows and its extensions. Network flow problems form a subclass of linear programming problems with applications to transportation, logistics, manufacturing, computer science, project management, and finance, as well as a number of other domains. This subject will survey some of the applications of network flows and focus on key special cases of network flow problems including the following: the shortest path problem, the maximum flow problem, the minimum cost flow problem, and the multi-commodity flow problem. We will also consider other extensions of network flow problems.

Subject:
Computer Science
Business and Communication
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Orlin, James
Microeconomics, Fall 2010
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Microeconomics will ground you in - surprise - basic microeconomics-how markets function, ...

Microeconomics will ground you in - surprise - basic microeconomics-how markets function, how to think about allocating scarce resources among competing uses, what profit maximizing behavior means in industries with different numbers of competitors, how technology and trade reshapes the opportunities people face, and so on. We will apply economic ideas to understand current economic problems, including the housing bubble, the current unemployment situation (particularly for high school gradutes), how Google makes its money and why healthcare costs are rising so fast.

Subject:
Health, Medicine and Nursing
Business and Communication
Economics
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Levy, Frank
Workshop in IT: Collaborative Innovation Networks, Fall 2011
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Diversity begets creativity - in this seminar we tap the amazing power ...

Diversity begets creativity - in this seminar we tap the amazing power of swarm creativity on the Web by studying and working together as Collaborative Innovation Networks (COINs). As interdisciplinary teams of MIT management, SCAD design, University of Cologne informatics, and Aalto University software engineering students we will explore how to discover latest trends on the Web, and how to make them succeed in online social networks. We study a wide range of methods for predictive analytics (coolhunting) and online social marketing (coolfarming), mostly based on social network analysis and the emerging science of collaboration. Students will also learn to use our own unique MIT-developed Condor tool for Web mining, social network analysis, and trend prediction.

Subject:
Information Science
Business and Communication
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Peter Gloor
Project Evaluation, Spring 2011
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Project Evaluation covers methodologies for evaluating civil engineering projects, which typically are ...

Project Evaluation covers methodologies for evaluating civil engineering projects, which typically are large-scale and long-lived and involve many economic, financial, social and environmental factors. The course places an emphasis on dealing with uncertainty. Students learn basic techniques of engineering economics, including net present value analysis, life-cycle costing, benefit-cost analysis, and other approaches to project evaluation. Examples are drawn from both contemporary and historical projects in various fields, including transportation systems, urban development, energy and environmental projects, water resource management, telecommunications systems, and other elements of the public and private projects and programs.

Subject:
Environmental Science
Business and Communication
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Martland, Carl D.
Sussman, Joseph
Supply Chain Planning, Spring 2011
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Supply Chain Planning focuses on effective supply chain strategies for companies that ...

Supply Chain Planning focuses on effective supply chain strategies for companies that operate globally, with an emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing. Lectures, computer exercises, and case discussions introduce various models and methods for supply chain analysis and optimization.

Subject:
Environmental Science
Business and Communication
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Graves, Stephen
Simchi-Levi, David
Prediction: Machine Learning and Statistics, Spring 2012
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Prediction is at the heart of almost every scientific discipline, and the ...

Prediction is at the heart of almost every scientific discipline, and the study of generalization (that is, prediction) from data is the central topic of machine learning and statistics, and more generally, data mining. Machine learning and statistical methods are used throughout the scientific world for their use in handling the "information overload" that characterizes our current digital age. Machine learning developed from the artificial intelligence community, mainly within the last 30 years, at the same time that statistics has made major advances due to the availability of modern computing. However, parts of these two fields aim at the same goal, that is, of prediction from data. This course provides a selection of the most important topics from both of these subjects.

Subject:
Business and Communication
Statistics and Probability
Material Type:
Full Course
Textbook
Provider:
M.I.T.
Provider Set:
M.I.T. OpenCourseWare
Author:
Cynthia Rudin
Small Business Management in the 21st Century
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Small Business Management in the 21st Century offers a unique perspective and ...

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

The text has a format and structure that will be familiar to you if you use other books on small business management. Yet it brings a fresh perspective by incorporating three distinctive and unique themes and an important new feature (Disaster Watch) which is embedded throughout the entire text. These themes assure that students see the material in an integrated context rather than a stream of separate and distinct topics.

First, the authors incorporate the use of technology and e-business as a way to gain competitive advantage over larger rivals. Technology is omnipresent in today’s business world. Small business must use it to its advantage. We provide practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures.

Second, they explicitly acknowledge the constant need to examine how decisions affect cash flow by incorporating cash flow impact content in several chapters. As the life blood of all organizations, cash flow implications must be a factor in all business decision-making.

Third, they recognize the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.

Small Business Management in 21st Century boasts a new feature called Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters, cover topics that include financing, bankers, creditors, employees, customers who don’t pay, economic downturns, and marketing mistakes.

Subject:
Business and Communication
Finance
Management
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
David Cadden, Sandra Lueder
eMarketing: The Essential Guide to Online Marketing, 3rd Edition
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eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing ...

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:* Search Engine Marketing* Affiliate Marketing* Web Analytics and Conversion Optimisation* Web Development* Online Copywriting* Online Advertising* WebPR* Online Reputation Management* Pay Per Click Advertising* Viral Marketing* Social Media Marketing* Search Engine Optimisation* eMarketing Strategy* Market Research* Mobile Marketing* Crowdsourcing* Customer Relationship ManagementIt also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
University of Minnesota
Provider Set:
Open Textbook Library
Author:
Rob Stokes and The Minds at Quirk
Accounting Principles: A Business Perspective
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Accounting Principles: A Business Perspective uses annual reports of real companies to ...

Accounting Principles: A Business Perspective uses annual reports of real companies to illustrate many of the accounting concepts in use in business today. Gaining an understanding of accounting terminology and concepts, however, is not enough to ensure your success. You also need to be able to find information on the Internet, analyze various business situations, work effectively as a member of a team, and communicate your ideas clearly. This text was developed to help you develop these skills.

Subject:
Business and Communication
Accounting
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
James Don Edwards
Roger H. Hermanson
Susan D. Ivancevich
Advanced Business Law and the Legal Environment
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Law has different meanings as well as different functions. Philosophers have considered ...

Law has different meanings as well as different functions. Philosophers have considered issues of justice and law for centuries, and several different approaches, or schools of legal thought, have emerged. In this chapter, we will look at those different meanings and approaches and will consider how social and political dynamics interact with the ideas that animate the various schools of legal thought. We will also look at typical sources of “positive law” in the United States and how some of those sources have priority over others, and we will set out some basic differences between the US legal system and other legal systems.

Subject:
Business and Communication
Law
General Law
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Alyssa Martina
Don Mayer
George Siedel
Jethro Lieberman
Applied Finite Mathematics
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Applied Finite Mathematics covers topics including linear equations, matrices, linear programming, the ...

Applied Finite Mathematics covers topics including linear equations, matrices, linear programming, the mathematics of finance, sets and counting, probability, Markov chains, and game theory. Endorsed by CollegeOpenTextbooks.org.

Subject:
Finance
Material Type:
Full Course
Textbook
Provider:
Rice University
Provider Set:
Connexions
Author:
Rupinder Sekhon
Building a Competitive First Nation Investment Climate
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This is the first edition of the open text book Building a ...

This is the first edition of the open text book Building a Competitive Investment Climate on First Nation Lands. This textbook is for students who are First Nation and tribal government employees or students who would like to work for or with First Nation and tribal governments. The purpose of this textbook is to help interested First Nation and tribal governments build a competitive investment climate. Work began on this text book in early 2012 with a generous grant from the Donner Canadian Foundation. Financial support was also provided by the First Nations Tax Commission and the Tulo Centre.

Subject:
Business and Communication
Economics
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Open Textbooks
Author:
Tulo Centre of Indigenous Economics
Building Strategy and Performance
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The defining challenge facing business leaders is to develop and drive performance ...

The defining challenge facing business leaders is to develop and drive performance into the future.
For commercial firms, this generally means building profits and growing the value of the business.
Although their focus may be on non-financial outcomes, public services, voluntary groups, and other
not-for-profit organizations share the same central challenge—continually improving their
performance. When the causes of performance through time are not understood, management has
difficulty making the right decisions about important issues. Worse, entire organizations are led into
ill-chosen strategies for their future.
To overcome these problems, leaders need the means to answer three basic questions:
1. Why is business performance following its current path?
2. Where are current policies, decisions, and strategy leading us?
3. How can future prospects be improved?
These questions are the starting point for this book.

Subject:
Business and Communication
Management
Material Type:
Textbook
Provider:
The Saylor Foundation
Author:
Kim Warren