- Syllabus for a course that addresses why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. This course uses an open textbook, Consumer Behavior, from the National Programme on Technology Enhanced Learning (NPTEL).
- Business and Communication, Marketing
- Community College / Lower Division
- Material Type:
- STCC Library
- Date Added:
- Creative Commons Attribution Non-Commercial Share Alike
- Media Format:
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