Social Issue Ad Lesson Plan

Lesson Overview



 This lesson helps students develop their critical thinking on reading social issue advertisements and also their understanding of characteristics of an advertisement. Also how verbal and non-verbal languages are connected to convey meaning.


Students will be exposed to several social issues ads to build their awareness of this text genre. In addition, students will create their own social ad choosing a relevant and current social issue. The total time of this lesson is 50 minutes. However, it may be necessary an additional class to assess their production.

Student Characteristics

Student Group

 High-school students and/or adult learners

Skill and Language Level

 A2 - Written Production

Can write a series of simple phrases and sentences linked with simple connectors like “and", “but” and “because”.


A2 - Reading Comprehension

Can understand short, simple texts on familiar matters of a concrete type which consist of high frequency everyday or job-related language.

Can understand short, simple texts containing the highest frequency vocabulary, including a proportion of shared international vocabulary items.

Curriculum Alignment with Learning Outcome(s)

Supported Outcomes

"Students will be familiarized with social issue ads."

Student Learning Objectives

 Students will be able to:

analyze a large range of social issues ads;

create a social issue ads using the characteristics exposed;

write an additional sentence to the ad.


Teaching Materials

Power point presentation


Download: Social_Issue_Ads3053.ppt

Student Materials

 Photocopies, pencils and colored pencils.


Technology Requirements

A projector

Lesson Plan


 (10 minutes)

1.      The teacher presents only the written message of the social issue ad in order to make students guess possible meanings.

2.      The teacher writes on the board what was elicited from the students guesses for future checking.

3.      The teacher shows the entire ad and asks questions about the true meaning of the ad.

4.      The teacher clarifies the elements of the image and the choice of the words.

5.      Students are presented an overview of advertisement text genre format characteristics.

6.      The teacher requires the students to write an additional sentence to the ad.

Knowledge Check

(5 minutes)

1.      The teacher asks the students if they have already seen this type of text.

2.      The teacher asks questions to make students build knowledge about the genre characteristics.


Guided Practice

(10 minutes)


1.    The teacher helps students analyze many other social issue ads (always trying to scaffold) and requires them, in pair or groups, to add sentences to the ads presented.

Independent Practice (or Student Production)

(20-25 minutes)

1.      Students are directed to choose a relevant social issue topic and create an advertisement.

2.      At the end of the lesson students are encouraged to share with the whole class their outcome advertisement. Then teacher gives feedback.



Bibliographic references :


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