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Description

Overview:
“The internet is becoming the town square for the global village of tomorrow'”. – Bill Gates.
The internet and other information technologies have created many interesting and
innovative ways to provide customer value since its inception in 1969. Web sites for
marketing communication and customer support; one-to-one communication to many
different receiving devices; consumer behavior insights based on offline and online data combination; inventory optimization through CRM-SCM integration; a single-minded focus on ROI and associated performance metrics are all important strategies. The social media provide perfect platforms for connecting with today’s consumer: High readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life), gave consumers the opportunity to be heard in large numbers, and smart marketers have learned how to tap into these “citizen journalists” for improving products and marketing communication.
Subject:
Business and Communication, Education
Level:
Graduate / Professional
Material Type:
Module
Author:
Date Added:
01/28/2016
License:
Creative Commons Attribution
Language:
English
Media Format:
Text/HTML

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