Early Advertising

• Author:
• Subject: Social Sciences
• Institution Name: University of California
• Collection: Calisphere - California Digital Library
• Grade Level: Primary, Secondary

• Abstract: The modern advertising industry really began in the early 1900s. These early advertising images show how companies approached the business of selling products, places, and ideas in the early 20th century.
  Overview
  
  The promotion of products, particularly national brands, began to become more prevalent in the early 1900s. Some categories of advertising shown in this group of images are still with us today: cars, cigarettes, and products aimed at homemakers. In California, car dealers and garages used advertising to promote products and services early on. One photograph shows the Lush Garage in Orange promoting Goodrich Tires as the "Best in the Long Run." In 1936, a photographic postcard for the Chevrolet Garage in Pomona offered 12 lube jobs for $6 in time payments. And as another image illustrates, one still-recognizable brand, Schlitz Beer, got on the advertising bandwagon early at an automobile race in 1908.
  
  Photographs of displays from the Westwood Hardware and Furniture Store in 1936 advertise kitchen stoves and camps stoves from Coleman; and Dr. West's toothbrushes, with bristles that "will not get soggy." A 1929 photo shows a baker and two women in costume advertising Piping Pan Cakery Compound in San Diego.

• Languages: English
• Material Types: Primary Source, Other
• Media Formats: Graphics/Photos, Text/HTML

• Conditions of Use: Custom License