Distinguished Innovator Lecture Series: Burghardt Tenderich

Abstract: Burghardt Tenderich is General Manager of Bite Communications North America, a leading technology public relations consultancy with US offices in San Francisco, Palo Alto and New York. In this role, Burghardt helps guide strategic communications for technology leaders such as Sun Microsystems, Applied Materials, Dolby Laboratories, Infosys Technologies and Advanced Micro Devices, as well as for a wide portfolio of emerging brands. He is currently leading Bite clients into the realm of social media, including online communities, blogging, podcasting and virtual worlds. He is also overseeing Bite's expansion into the clean technology sector.

Burghardt joined Bite in 2004 from Siebel Systems, where he served as Vice President, Public Relations. Prior to Siebel, he was Senior Vice President and Partner at Applied Communications, an independent technology public relations consultancy. At Applied, he helped pioneer the utilization of communications research methodology in public relations for measuring ROI and gaining strategic insight. He also established the company's European presence in Amsterdam.

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