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Can 52,600,000 TV Set Owners Be Wrong?: Look Magazine Assesses American Television in 1960

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Author:
Subject:
Humanities
Institution Name:
American Social History Project/Center for History and New Media
Collection:
Many Pasts (CHNM/ASHP)
Grade Level:
Secondary, Post-secondary
Abstract:

Although experimental telecasts began in the 1920s and commercial broadcasting made a tentative start in 1939, the television industry first blossomed after World War II. In 1949, one million sets were in use, mostly in urban areas. By the end of the 1950s, Americans had purchased more than 50 million sets. As with earlier forms of mass culture--especially radio and movies--the advent of television on a national scale brought forth a debate in popular forums on its quality, societal effects, and potential. While writer Paddy Cheyevsky in 1953 characterized television as "the marvelous medium of the ordinary," Federal Communications Commission Director Newton Minow, eight years later, charged that broadcasters had created "a vast wasteland" inhabited predominately with "game shows, violence, audience participation shows, formula comedies about totally unbelievable families, blood and thunder, mayhem, violence, sadism, murder, western bad men, western good men, private eyes, gangsters, more violence, and cartoons." The following article shows how a popular magazine assessed television's past, present, and possible future in 1960.

Languages:
English
Material Type:
Primary Source
Media Format:
Text/HTML
Conditions of Use:
Custom License
Fair Use for educational purposes
Copyright Holder:
Copyright 1998-2005 American Social History Productions, Inc. All rights reserved.

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