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- Author:
-
Center for History and New Media/American Social History Project
- Subject:
- Humanities
- Institution Name:
- American Social History Project/Center for History and New Media
- Collection:
-
Many Pasts (CHNM/ASHP)
- Grade Level:
- Secondary, Post-secondary
- Abstract:
With his famously laconic style, President Calvin Coolidge captured the spirit of the 1920s when he announced in a speech before the Society of American Newspaper Editors that "the chief business of the American people is business." Coolidge's aphorism revealed the centrality of commerce to the nation and its culture in the 1920s, even while it concealed some of the wrenching cultural changes that were required to accommodate a commercial civilization. An even more forceful publicist for the view that business and spirituality were compatible was Bruce Barton. The son of a Congregational minister, Barton co-founded one of the nation's largest and best-known advertising agencies. Barton's greatest fame, however, came from his 1925 best-selling book, The Man Nobody Knows, in which he crafted a new vision of Christ and Christianity that was not simply compatible with but organically connected to the business-oriented 1920s. Barton's aggressive efforts to merge business and Christianity may seem comical in the late 20th century, but his exertions were sincerely felt by him and sincerely received by many Americans. Edward E. Purinton's 1921 article, "Big Ideas for Big Business," from the magazine Independent similarly promoted business as "the salvation of the world."
- Languages:
- English
- Material Type:
- Primary Source
- Media Format:
- Text/HTML
- Conditions of Use:
-
Custom License
Fair Use for educational purposes
- Copyright Holder:
- Copyright 1998-2005 American Social History Productions, Inc. All rights reserved.
No restrictions on your remixing, redistributing, or making derivative works.
Give credit to the author, as required.
Your remixing, redistributing, or making derivatives works comes with some
restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make
derivative works.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based
educators, or other custom arrangements. Go to the resource provider to see
their individual restrictions.
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