Berkeley Writers at Work: David Kirp

Subject:

Arts, Social Sciences

Institution Name:

UC Berkeley

Collection:

Webcast UC Berkeley Events

Grade Level:

Post-secondary

Abstract:

David Kirp is a Berkeley professor of public policy. He is the author of many nonfiction titles, the most recent being "Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education", in which he looked at 12 colleges and universities that, in order to deal with competitive pressures, are marketing themselves much like a consumer brand. Kirp is interviewed by John Levine, a College Writing Programs lecturer.

Writers at Work takes an unusual approach to writing. While nonfiction authors are often invited to discuss the subject matter of their works, the series provides a forum for campus writers to talk about their writing process - from gathering material to creating a mood, editing, and revising.

This event took place on March 31, 2004 in the Morrison Library, UC Berkeley

Languages:

English

Material Type:

Primary Source

Media Format:

Audio, Video

Conditions of Use:

Custom License
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