Berkeley Writers at Work: David Kirp

  • Author:
  • Subject: Arts, Social Sciences
  • Institution Name: UC Berkeley
  • Collection: Webcast UC Berkeley Events
  • Grade Level: Post-secondary
  • Abstract: David Kirp is a Berkeley professor of public policy. He is the author
    of many nonfiction titles, the most recent being "Shakespeare,
    Einstein, and the Bottom Line: The Marketing of Higher Education", in
    which he looked at 12 colleges and universities that, in order to deal
    with competitive pressures, are marketing themselves much like a
    consumer brand. Kirp is interviewed by John Levine, a College Writing
    Programs lecturer.

    Writers at Work takes an unusual approach to writing. While
    nonfiction authors are often invited to discuss the subject matter of
    their works, the series provides a forum for campus writers to talk
    about their writing process - from gathering material to creating a
    mood, editing, and revising.

    This event took place on March 31, 2004 in the Morrison Library, UC
    Berkeley
  • Languages: English
  • Material Types: Primary Source
  • Media Formats: Audio
  • Conditions of Use: Custom License

    2005-06 Regents of the University of California

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