Berkeley Writers at Work: David Kirp

Abstract: David Kirp is a Berkeley professor of public policy. He is the author
of many nonfiction titles, the most recent being "Shakespeare,
Einstein, and the Bottom Line: The Marketing of Higher Education", in
which he looked at 12 colleges and universities that, in order to deal
with competitive pressures, are marketing themselves much like a
consumer brand. Kirp is interviewed by John Levine, a College Writing
Programs lecturer.

Writers at Work takes an unusual approach to writing. While
nonfiction authors are often invited to discuss the subject matter of
their works, the series provides a forum for campus writers to talk
about their writing process - from gathering material to creating a
mood, editing, and revising.

This event took place on March 31, 2004 in the Morrison Library, UC
Berkeley

Details

Additional Information