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- Author:
-
Center for History and New Media/American Social History Project
- Subject:
- Humanities
- Institution Name:
- American Social History Project/Center for History and New Media
- Collection:
-
Many Pasts (CHNM/ASHP)
- Grade Level:
- Secondary, Post-secondary
- Abstract:
The single most important product in the early twentieth-century culture of consumption was the automobile, and the number of cars produced more than tripled during the 1920s. Like many other products, however, marketing cars to consumers effectively became as important as manufacturing them efficiently. This 1927 advertisement for Paige-Jewett cars suggests how manufacturers and advertising firms used colors and new styles to differentiate their products from those of competitors. Buying became confused with self-expression as consumers were urged to purchase products as a way to display individual taste and distinction.
- Languages:
- English
- Material Type:
- Primary Source
- Media Format:
- Text/HTML
- Conditions of Use:
-
Custom License
Fair Use for educational purposes
- Copyright Holder:
- Copyright 1998-2005 American Social History Productions, Inc. All rights reserved.
No restrictions on your remixing, redistributing, or making derivative works.
Give credit to the author, as required.
Your remixing, redistributing, or making derivatives works comes with some
restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make
derivative works.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based
educators, or other custom arrangements. Go to the resource provider to see
their individual restrictions.
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