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The "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising
- Author: Robert Blechman
- Subject: Social Sciences
- Institution Name: Connexions
- Collection: Connexions
- Grade Level: Post-secondary
- Abstract: An analysis of television advertising video recordings from the 1970's using a methodology based on the structural anthropology of Claude Lévi-Strauss.
- Course Type: Learning Module
- Languages: English
- Material Types: Readings
- Media Formats: Downloadable docs, Text/HTML, Graphics/Photos
- Conditions of Use:
Creative Commons Attribution 2.0
