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The "Savage Mind" on Madison Avenue: A Structural Analysis of Television AdvertisingThe "Savage Mind" on Madison Avenue: A Structural Analysis of Television Advertising

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Author:
Subject:
Social Sciences
Institution Name:
Connexions
Collection:
Connexions
Grade Level:
Post-secondary
Abstract:

An analysis of television advertising video recordings from the 1970's using a methodology based on the structural anthropology of Claude Lévi-Strauss.

Course Type:
Learning Module
Languages:
English
Material Type:
Readings
Media Format:
Graphics/Photos, Text/HTML, Downloadable docs
Conditions of Use:
Creative Commons Attribution 2.0
Creative Commons Attribution 2.0
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