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- Subject:
- Business
- Institution Name:
- The Open University
- Collection:
-
Open University OpenLearn
- Grade Level:
- Post-secondary
- Abstract:
Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.
- Languages:
- English
- Material Type:
- Activities and Labs, Full Course, Readings, Syllabi
- Media Format:
- Text/HTML
- Conditions of Use:
-
Creative Commons Attribution-Noncommercial-Share Alike 2.0
No restrictions on your remixing, redistributing, or making derivative works.
Give credit to the author, as required.
Your remixing, redistributing, or making derivatives works comes with some
restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make
derivative works.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based
educators, or other custom arrangements. Go to the resource provider to see
their individual restrictions.
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