The Future of Search - John Battelle Fall 2007

• Author: Marti Hearst
• Subject: Science and Technology, Business, Social Sciences
• Institution Name: UC Berkeley
• Collection: Webcast UC Berkeley Course Lectures
• Grade Level: Post-secondary

• Abstract: Search Engines: Technology, Society, and Business - Fall 2007. In this course students will first gain an understanding of the basics of how search engines work, and then explore how search engine design impacts business and culture. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities.

• Course Type: Learning Module
• Languages: English
• Material Types: Audio Lectures
• Media Formats: Audio

• Conditions of Use: Creative Commons Attribution-Noncommercial-No Derivative Works 2.5