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Social Media in Business, Development & Government, Spring 2009

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Author:
Subject:
Business, Humanities, Science and Technology, Social Sciences
Institution Name:
Georgetown University
Collection:
Georgetown OpenCourseware
Grade Level:
Post-secondary
Abstract:

Social media technologies are disrupting power equations between consumers and businesses on one hand and citizens and governments on the other hand, especially in the context of emerging countries. Therefore, it is essential that thinkers and practitioners in the areas of business, development and government understand the use and impact of social media technologies.

Through readings, guest lectures, and case studies, the course will provide students the conceptual understanding of the power and philosophy of social media. The course will specifically focus on how social media is changing media, business, development, and government in fundamental ways, especially in emerging countries in Asia and Africa.

The course will also help students gain practical facility in the use of social media tools. More importantly, students will learn meta skills like how to learn to use new social media tools, how to use filters to make sense of social media, how to curate news and knowledge and how to engage in an online public debate.

Through readings, guest lectures, case presentations, and first hand exposure to social media technologies, the course will introduce students to both the promise of social media technologies and the challenges in using them in emerging countries.

Languages:
English
Material Type:
Full Course, Readings, Syllabi, Video Lectures
Media Format:
Text/HTML, Downloadable docs, Video
Conditions of Use:
Creative Commons Attribution-Noncommercial-Share Alike 3.0
Creative Commons Attribution-Noncommercial-Share Alike 3.0

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