Marketing communications as a strategic function

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Subject:

Business

Institution Name:

The Open University

Collection:

Open University OpenLearn

Grade Level:

Post-secondary

Abstract:

Marketing communications help to define an orgaisation's relationship with its customers. This unit emphasises the strategic importance of such communication and its long-term effect on consumers. Communication models can act as a predictive guide, but in the end it is important to recognize the autonomy and unpredictability of consumers.

Languages:

English

Material Type:

Activities and Labs, Full Course, Readings, Syllabi

Media Format:

Text/HTML

Conditions of Use:

Creative Commons Attribution-Noncommercial-Share Alike 2.0