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- Author:
-
Michael Solomon|Lisa Duke Cornell|Amit Nizan
- Subject:
- Business
- Institution Name:
- Flat World Knowledge
- Collection:
-
Flat World Knowledge
- Grade Level:
- Post-secondary
- Abstract:
Launch! is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.
- Course Type:
- Learning Module
- Languages:
- English
- Material Type:
- Textbooks
- Media Format:
- Text/HTML
- Conditions of Use:
-
Creative Commons Attribution-Noncommercial-Share Alike 3.0
No restrictions on your remixing, redistributing, or making derivative works.
Give credit to the author, as required.
Your remixing, redistributing, or making derivatives works comes with some
restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make
derivative works.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based
educators, or other custom arrangements. Go to the resource provider to see
their individual restrictions.
Launch! Advertising and Promotion in Real Time
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