Introduction to Innovation Management
Read the Fine Print
- Author:
- Tridib Mazumdar
- Subject:
- Business
- Institution Name:
- United States Association for Small Business and Entrepreneurship
- Collection:
- USASBE Syllabus Exchange
- Grade Level:
- Post-secondary
- Abstract:
The course is designed to provide students with a basic understanding of how innovative activities of a firm are managed. Broadly defined, innovation is a new product, process, or idea that is available for adoption, use, or consumption. Innovation management deals with generating and screening new product/process ideas or concepts, transforming these ideas or concepts into products, processes, or services that are useful for one or more target markets, and developing strategies and tactics that ensure successful diffusion of the innovation. Since new products are essential for growth and increased profitability, companies must manage these activities.
- Course Type:
- Learning Module
- Languages:
- English
- Material Type:
- Syllabi
- Media Format:
- Text/HTML, Downloadable docs
- Conditions of Use:
-
Custom Permissions
Free to use or adapt with attribution to the author and institution.
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