Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing
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- Author:
- Alex Trengove Jones, Anna Malczyk, Justin Beneke
- Subject:
- Business, Science and Technology
- Institution Name:
- University of Cape Town
- Collection:
- University of Cape Town
- Grade Level:
- Post-secondary
- Abstract:
This textbook focuses on a specific internet marketing tools, including the basics of internet marketing, websites as effective foundation for holistic marketing, writing effective online copy, successful email marketing campaigns, online advertising, search engine optimisation, social media, measurability and performance indicators, mobile marketing, and developing a holistic plan for success.
- Languages:
- English
- Material Type:
- Textbooks
- Media Format:
- Downloadable docs
- Conditions of Use:
- Creative Commons Attribution-Noncommercial 2.5
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