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Read the Fine Print
- Author:
-
Marcene Sonneborn Michael Morris
- Subject:
- Business
- Institution Name:
- United States Association for Small Business and Entrepreneurship
- Collection:
-
USASBE Syllabus Exchange
- Grade Level:
- Post-secondary
- Abstract:
This is a course about the courage to create, and to risk making mistakes in the quest for ideas that lead to a true innovation of a product, service or process. Creativity is the central focus, which might be defined as "the application of a person's mental ability and curiosity to discover something new. The act of relating previously unrelated things." More specifically, we are concerned with capitalist creativity, which means that solutions must be generated that are profitable and reflect bottom-line practicality. Students will experience what it means to fully engage their brains to discover the patterns that produce breakthrough ideas when attempting to solve business problems. Participants in this class will be exposed to a systematic approach to changing the way they create, identify and sell these ideas. They will also be introduced to a number of techniques, concepts and methods that can be added to their creative skills toolkit. The course is designed around real methods that have been proven to work in some of the leading corporations in the world. These methods are conveyed through both interactive and experiential learning approaches. Students will form teams for the purposes of developing creative solutions to problems and coming up with a "wickedly good" new product concept around which a venture can be based.
- Course Type:
- Learning Module
- Languages:
- English
- Material Type:
- Syllabi
- Media Format:
- Text/HTML, Downloadable docs
- Conditions of Use:
-
Custom Permissions
Free to use or adapt with attribution to the author and institution.
No restrictions on your remixing, redistributing, or making derivative works.
Give credit to the author, as required.
Your remixing, redistributing, or making derivatives works comes with some
restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make
derivative works.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based
educators, or other custom arrangements. Go to the resource provider to see
their individual restrictions.
Imagination, Creativity And Entrepreneurship
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