Imagination, Creativity And Entrepreneurship

Abstract: This is a course about the courage to create, and to risk making mistakes in the quest for ideas that lead to a true innovation of a product, service or process. Creativity is the central focus, which might be defined as "the application of a person's mental ability and curiosity to discover something new. The act of relating previously unrelated things." More specifically, we are concerned with capitalist creativity, which means that solutions must be generated that are profitable and reflect bottom-line practicality. Students will experience what it means to fully engage their brains to discover the patterns that produce breakthrough ideas when attempting to solve business problems. Participants in this class will be exposed to a systematic approach to changing the way they create, identify and sell these ideas. They will also be introduced to a number of techniques, concepts and methods that can be added to their creative skills toolkit. The course is designed around real methods that have been proven to work in some of the leading corporations in the world. These methods are conveyed through both interactive and experiential learning approaches. Students will form teams for the purposes of developing creative solutions to problems and coming up with a "wickedly good" new product concept around which a venture can be based.

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