Grocery Store Wars

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Subject:

Science and Technology

Institution Name:

Organic Trade Association

Collection:

Organic Trade Association

Grade Level:

Primary, Secondary

Abstract:

Not long ago in a supermarket not so far away.

Store Wars is the latest outreach effort of OTA to educate consumers about the many benefits of organic products. By spoofing a pop culture phenomenon like Star Wars, OTA hopes to attract a new generation of organic consumers, especially “Gen Xers” who grew up loving Luke, Leia and Han, and are now increasingly concerned about making healthy food choices for their families.

Languages:

English

Material Type:

Activities and Labs, Video Lectures

Media Format:

Video

Conditions of Use:

Creative Commons Attribution-Noncommercial-Share Alike 2.0

Copyright Holder:

Organic Trade Association