Green Marketing

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Author:

Denise Carlson, Jane Evenson, Mindy Schaefer Zarske

Subject:

Mathematics and Statistics, Science and Technology

Institution Name:

University of Colorado at Boulder

Collection:

TeachEngineering

Grade Level:

Primary

Abstract:

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

Languages:

English

Material Type:

Activities and Labs, Lesson Plans

Media Format:

Graphics/Photos, Text/HTML

Conditions of Use:

Read the fine print
Resources may be used on a nonprofit, non-commercial basis by educators, without any fee or cost to access, link to and use, or in any manner alter, revise, copy, edit, translate or digitize.

Copyright Holder:

College of Engineering, University of Colorado at Boulder