Entrepreneurship and Innovation

Abstract: As you expect from the course title, Entrepreneurship and Innovation, Management 310 examines the entrepreneurial process. We will focus on business start-up but will also address "intrapreneurship" as well as the expectations and behavior of large established firms as they deal with entrepreneurs. We will address the process of creativity and innovation and its impact on the success of business start-up. A presentation of the organization and operation of small enterprises in services, retailing, wholesaling and manufacturing for those aspiring to own, operate and/or manage a small business or to work for an organization serving small businesses. Topics covered include importance, status, problems and requirements of small businesses. This course will serve as a strong foundation for follow-on courses such as Management 313 and 377 for those aspiring to own and operate their own businesses as well as a real-world heads-up course for students who acknowledge that their future with larger businesses could very well include dealing with entrepreneurs/small businesses.

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