Entrepreneurship and Digital Commerce

Abstract: We are in the midst of a revolution in technology that is transforming significant segements of our economy and our society. The Internet, the World Wide Web, fiber optics, Internet telephony, MP3 compression, digital interactive television, wireless communications, streaming media and a host of other digital technologies are creating many opportunities to establish viable, sustainable new ventures. But as the rise and fall of the dot.com phenomenon has demonstrated there are some huge potholes in the road to entrepreneurial success. This course will help you gain the knowledge and develop the insights and vision required for successful digital commerce ventures. Digital commerce comprises a wide range of commercial activities that are based on new digital technologies that overcome barriers of distance, time, and resource. Successful new ventures include innovative new products and services; new businesses that utilize the Internet as a global platform for buying and selling conventional products and services; and technology products that enable significant gains in efficiency and productivity or improvements in strategic business processes. Successful entrepreneurs wishing to pursue digital commerce ventures must understand the technological underpinnings and the non-technological factors that will continue to shape entrepreneurial opportunities and viable business concepts. This course will ensure that you gain this crucial understanding. The course will also help you understand how new technologies impact the process of entrepreneurship, and it will help you to identify entrepreneurial opportunities and business concepts suitable for further development in the capstone course (EEE 457)

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