Entrepreneurial Marketing
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| Type: | Course Related Materials |
| Grade Level: | Post-secondary |
Abstract: Targeted to students interested in creating and growing their own businesses, this course will focus on key marketing strategies particularly relevant for new ventures. Students will: (1) apply marketing concepts to entrepreneurial company challenges, which include creating and nurturing relationships with new customers, suppliers, distributors, employees and investors; and (2) understand the special challenges and opportunities involved in developing marketing strategies "from the ground up." This course will engage a series of Wisconsin entrepreneurs and entrepreneurial experts in fieldwork, case project opportunities, and as guest resources. Students will develop a comprehensive entrepreneurial marketing plan over the semester, selecting either their own business idea or an actual companys project, and choosing to work in teams or individually.
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Free to use or adapt with attribution to the author and institution.
