Electronic Commerce: The Strategic Perspective
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- Author:
- Richard T. Watson Pierre Berthon Leyland F. Pitt George M. Zinkhan
- Subject:
- Business
- Institution Name:
- Global Text Project
- Collection:
- Global Text Project
- Grade Level:
- Post-secondary
- Abstract:
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. 115 page pdf.
- Course Type:
- Learning Module
- Languages:
- English
- Material Type:
- Textbooks
- Media Format:
- Text/HTML, Downloadable docs
- Conditions of Use:
-
Creative Commons Attribution 3.0
- Copyright Holder:
- Copyright © 2007 by Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan
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