Corporate Communication

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Subject:

Business

Institution Name:

The Saylor Foundation

Collection:

Saylor Foundation

Grade Level:

Post-secondary

Abstract:

Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the business' place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. McLean's textbook provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to McLean's approaches. Upon successful completion of this course, the student will be able to: Understand why effective communication is important in a corporate environment; Apply theories and observations of verbal communication to real-world communication challenges; Use information about perceptions to analyze themselves and also the audiences to which businesses distribute messages; Critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format; Create business presentations that use verbal and nonverbal communication techniques effectively; Recognize the importance of intrapersonal and interpersonal communication in business environments; Recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments; Prepare a crisis communication plan and know how to give and receive negative news; Use an understanding of groups, teams, and leadership to solve problems and run productive meetings. (Business Administration 210)

Languages:

English

Material Type:

Assessments, Full Course, Homework and Assignments, Readings, Syllabi, Textbooks, Video Lectures

Media Format:

Text/HTML, Downloadable docs, Video

Conditions of Use:

Creative Commons Attribution-Noncommercial 3.0
You are welcome to share, remix, and adapt this course under the terms of the Creative Commons Attribution 3.0 Unported License; however, many linked materials within this course are copyright of their respective authors/owners and may not be openly-licensed. Please respect the copyright and terms of use associated with each resource.

Copyright Holder:

The Saylor Foundation