Home → Course Related Materials → Core Concepts of Marketing
 
You must be logged in to perform this action.
You must be logged in to perform this action.
You must be logged in to perform this action.

Core Concepts of Marketing

View Resource
No Strings Attached
Author:
Subject:
Business
Institution Name:
Individual Authors
Collection:
Individual Authors
Grade Level:
Post-secondary
Abstract:

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Languages:
English
Material Type:
Full Course, Textbooks
Media Format:
Text/HTML, Downloadable docs
Conditions of Use:
Creative Commons Attribution 3.0
Creative Commons Attribution 3.0
Copyright Holder:
John Burnett

Comments

Add Comment

Send link to this page

The e-mail address to send this link to.
A comment about this link.
Save
Log in or Register
▼

Rate and Review

Evaluate Resource What is this?

Common Core Standards

Align Resource
Not Yet Aligned

    Add new alignment tag:

    Share

    Tags

    Keywords, descriptive words, interested groups & more