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Content Provider: Entrepreneurship and Emerging Enterprises at Syracuse University

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Entrepreneurial Marketing

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Type: Course Related Materials
Subject: Business
Collection: Entrepreneurship and Emerging Enterprises at Syracuse University
Grade Level: Post-secondary

Abstract: A new form of marketing is emerging. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, radical marketing, guerrilla marketing, viral marketing, and expeditionary marketing. Each reflects an alternative approach to conventional marketing. This course represents ... More »