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Coca-Cola Television Advertisements

 
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Type: Course Related Materials
Grade Level: Primary, Secondary, Post-secondary
Subject: Social Sciences
Institution Name: Library of Congress
Collection Name: free.ed.gov

Abstract: presents TV commercials, never-broadcast outtakes, and experimental footage that together reflect the historical development of TV advertising for a major product. Ads include the 1971 Hilltop commercial with an international group of young people on an Italian hilltop singing I'd Like to Buy the World a Coke; the first Polar Bear commercial from 1993; the Snowflake commercial from 1999; and First Experience, an international commercial filmed in Morocco in 1999.

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Course Type: Learning Module

Conditions of Use: Custom License

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