Coca-Cola Television Advertisements

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Subject:

Arts, Business, Humanities, Social Sciences

Institution Name:

American Memory

Collection:

Library of Congress

Grade Level:

Secondary, Post-secondary

Abstract:

This site presents TV commercials, never-broadcast outtakes, and experimental footage that together reflect the historical development of TV advertising for a major product. Ads include the 1971 Hilltop commercial with an international group of young people on an Italian hilltop singing I'd Like to Buy the World a Coke; the first Polar Bear commercial from 1993; the Snowflake commercial from 1999; and First Experience, an international commercial filmed in Morocco in 1999.

Course Type:

Learning Module

Languages:

English

Material Type:

Readings

Media Format:

Audio, Graphics/Photos, Text/HTML, Video

Conditions of Use:

Custom Permissions
Whenever possible, the Library of Congress provides factual information about copyright owners and related matters in the catalog records, finding aids and other texts that accompany collections. As a publicly supported institution, the Library generally does not own rights in its collections. Therefore, it does not charge permission fees for use of such material and generally does not grant or deny permission to publish or otherwise distribute material in its collections.