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Analyzing Print Ads for ESOL LearnersAnalyzing Print Ads for ESOL Learners

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Subject:
Arts, Humanities, Social Sciences
Institution Name:
KQED
Collection:
KQED Education Network
Grade Level:
Secondary, Post-secondary
Abstract:

Drawing on key media literacy concepts and strategies, these five media literacy lesson plans are designed for ESOL students and show how media literacy can enrich the ESOL curriculum. The lessons are appropriate for different levels of student competence in English and can be adapted to suit different student groups

Course Type:
Learning Module
Languages:
English
Material Type:
Lesson Plans
Media Format:
Downloadable docs
Conditions of Use:
Creative Commons Attribution-Noncommercial-Share Alike 2.5
Creative Commons Attribution-Noncommercial-Share Alike 2.5

Comments:

- How did you use this material?
I may use this to enhance my teaching lessons on persuasive reading for sophomores in high school. I liked the graphic organizer and the evaluative questions that get the students to think more deeply about the ads that influence us.

- Did you augment the material?
I thought the material was great. I will probably bring in a sample ad that we can do together...something hip and cool, like an ipod ad.

- In which courses or programs did you use the material?
Sophomore English

- Clarity
Very easy to follow instructions and well-organized plan.

- Consistency
Any teacher could read this and know how to follow this.

- Content Errors
I didn't read it that closely...I was mainly looking at what the content had to offer.

- Interface
No technical issues.

- Suggested Changes
I don't think anything needs changing at this time.

- Exemplary Features
Nice looking graphic organizer.

- How would you recommend using this material?
Teachers, you can use this to begin a unit on persuasive reading. Or, it could be a culminating activity to a persuasive reading unit. It could also be added into a unit that could launch into a discussion about the use of persuasive language on a daily basis.

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