Special Seminar in Marketing: Marketing Management, Spring 2004

View Resource

Remix and Share

Author:

Ariely, Dan

Subject:

Business

Institution Name:

M.I.T.

Collection:

MIT OpenCourseWare

Grade Level:

Post-secondary

Abstract:

The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.

Languages:

English

Material Type:

Activities and Labs, Assessments, Full Course, Lecture Notes, Syllabi

Media Format:

Text/HTML, Downloadable docs

Conditions of Use:

Creative Commons Attribution-Noncommercial-Share Alike 3.0