Special Seminar in Marketing: Marketing Management, Spring 2004
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| Type: | Course Related Materials |
| Grade Level: | Post-secondary |
Author: Ariely, Dan
Subject: Business
Institution Name:
M.I.T.
Collection Name: MIT OpenCourseWare
Abstract: The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.
Details
Course Type: Full Course
Material Types: Activities and Labs, Assessments, Lecture Notes, Syllabi
Media Formats: Text/HTML, Downloadable docs
Language: English
Additional Information
Geographic
Regional Relevance: All
