Marketing Management, Fall 2004
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| Type: | Course Related Materials |
| Grade Level: | Post-secondary |
Author: Simester, Duncan
Subject: Business
Institution Name:
M.I.T.
Collection Name: MIT OpenCourseWare
Abstract: This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.
Details
Course Type: Full Course
Material Types: Homework and Assignments, Lecture Notes, Syllabi
Media Formats: Text/HTML, Downloadable docs
Language: English
Additional Information
Geographic
Regional Relevance: All
