Introduction to Marketing, Spring 2005
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| Type: | Course Related Materials |
| Grade Level: | Post-secondary |
Author: Hauser, John
Subject: Business
Institution Name:
M.I.T.
Collection Name: MIT OpenCourseWare
Abstract: This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
Details
Course Type: Full Course
Material Types: Activities and Labs, Homework and Assignments, Lecture Notes, Syllabi
Media Formats: Text/HTML, Downloadable docs
Language: English
Additional Information
Geographic
Regional Relevance: All
