Keywords: advertising
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Displaying 1-20 of 24 results.
Advertising - con't from the course History of Information
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Abstract: InfoSys C103: History of Information - Fall 2006. This course explores the history of information and associated technologies, uncovering why we think of ours as 'the information age.' We will select moments in the evolution of production, recording, and storage from the earliest writing systems to the ... More »
American Consumer Culture, Fall 2001
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Abstract: Examines how and why twentieth-century Americans came to define the "good life" through consumption, leisure, and material abundance. Explores how such things as department stores, advertising, mass-produced cars, and suburbs transformed the American economy, society, and politics.
Broadcast -con't - Advertising: Branded Goods, Branding Information from the course History of Information
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| Type: | Course Related Materials |
Abstract: InfoSys C103: History of Information - Fall 2006. This course explores the history of information and associated technologies, uncovering why we think of ours as 'the information age.' We will select moments in the evolution of production, recording, and storage from the earliest writing systems to the ... More »
Busting the Tobacco Ads
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Abstract: In this lesson students learn about the media messages that target teens and how they can use media to create counter-messages.
Commercial Success: Reaching to the Planets
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Abstract: Students will view examples of travel commercials and create their own focusing on one of the eight planets in our Solar System.
Consumer Culture, Fall 2002
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Abstract: What is the good life, and can you shop there? Would you want that life if you couldn't? Has shopping replaced working as the activity that gives the most meaning to our lives? The theme for this Expository Writing class is Consumer Culture. The class will explore what it means to belong to a consumer ... More »
Creating and Evaluating Ethnic Advertising
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Abstract: In this lesson students research how advertising agencies market products for different ethnic groups and how they generally target specific audiences.
Defining Girl Power: Finding Self in the Media Maelstrom
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Abstract: This lesson will compare different ways women in the media (from models to athletes) present their image and offer girls the opportunity to define their own standards for confidence and beauty.
Defining the Public Interest - Education vs. Commercialism in the Social Role of Television
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Abstract: In Bhutan, an isolated country in the Himalayans, television only recently arrived in 1999. This lesson examines the dialogue surrounding the introduction of commercial television and American media to an "untouched" culture. Students will assess television's educational and entertainment values and ... More »
Early Advertising
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| Type: | Library or Collection |
Abstract: The modern advertising industry really began in the early 1900s. These early advertising images show how companies approached the business of selling products, places, and ideas in the early 20th century. Overview The promotion of products, particularly national brands, began to become more prevalent ... More »
Emergence of Advertising in America
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| Type: | Course Related Materials |
Abstract: presents over 9,000 images relating to the early history of advertising in the U.S. Materials include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for various products. Together, these images illuminate the early evolution of this ubiquitous ... More »
Environmental Economics and Government Responses to Market Failure, Spring 2005
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Abstract: This course explores the theory behind and evidence on regulatory, tax, and other government responses to problems of market failure. Special emphasis is given to developing and implementing tools to evaluate environmental policies. Other topics include cost-benefit analysis, measurement of the benefits ... More »
Ethnography, Spring 2003
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Abstract: A practicum-style course in anthropological methods of ethnographic fieldwork and writing, intended especially for STS, CMS, HTC, and Sloan graduate students, but open to others with permission of instructor. Depending on student experience in ethnographic reading and practice, the subject is a mix of ... More »
Frameworks of Urban Governance, January (IAP) 2007
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Abstract: Urban governance comprises the various forces, institutions, and movements that guide economic and physical development, the distribution of resources, social interactions, and other aspects of daily life in urban areas. This course examines governance from legal, political, social, and economic perspectives. ... More »
Introduction to Marketing, Spring 2005
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| Type: | Course Related Materials |
Abstract: This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating ... More »
Introduction to Media Studies, Fall 2003
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Abstract: Offers an overview of the social, cultural, political, and economic impact of mediated communication on modern culture. Combines critical discussions with hands-on "experiments" working with different media. Media covered include radio, television, film, the printed word, and digital technologies. Topics ... More »
Marketing Management, Fall 2002
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| Type: | Course Related Materials |
Abstract: Provides an overview of the major areas in marketing. Introduces the concept of marketing as a means of creating value for consumers. Emphasis placed on understanding consumer needs and behavior. Coverage includes the major tools of the marketing mix: segmentation and positioning, product development ... More »
Marketing Management, Fall 2004
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| Type: | Course Related Materials |
Abstract: This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students ... More »
Reading Photographs
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Abstract: This lesson will encourage students to develop the skills of visual literacy in response to photographs.
Seminar on Deep Engagement, Fall 2004
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Abstract: Innovation in expression -- as realized in media, tangible objects, and performance, and more -- generates new questions and new potentials for human engagement. When and how does expression engage us deeply? While "deep engagement" seems fundamental to the human psyche, it is hard to define, difficult ... More »
