Abstract: In this task you will learn about advertising. In the first exercise you fill in the empty spaces of an article. This way you learn about the history of advertising. In the next exercise you will discover that there are several types of advertising. Finally you will learn you something about advertising rhetoric.
Abstract: This course is an introduction to the history, theory, practice, and implications of rhetoric, the art and craft of persuasion. The course is designed to let you practice your own rhetorical prowess. This combination of reading, speaking, and writing will help you succeed in learning to read and think critically, learning techniques of rhetorical analysis, learning techniques of argument, and learning and practicing some basics about oral presentation.
Abstract: Formulating, organizing, and presenting ideas clearly in writing. Reviews basic principles of rhetoric. Focuses on development of a topic, thesis, choice of appropriate vocabulary, and sentence structure to achieve purpose. Develops idiomatic prose style. Gives attention to grammar and vocabulary usage. Special focus on strengthening skills of bilingual students. Successful completion satisfies Phase I of the Writing Requirement. The purpose of this course is to develop your writing skills so that you can feel confident writing the essays, term papers, reports, and exams you will have to produce during your career here at MIT. We will read and analyze samples of expository writing, do some work on vocabulary development, and concentrate on developing your ability to write clear, accurate, sophisticated prose. We will also deal with the grammar and mechanical problems you may have trouble with.
Abstract: Provides an introduction to policy-making. Explores policy questions from the perspective of different focal actors, including administrative agencies, citizen and interest groups, and the media. Examines the interplay between policy development and institutions, and reviews normative and empirical models of policy-making. Considers the significance of the democratic context for policy-making. Primary focus on domestic policy.
Abstract: This course covers the works of the four major writers of cyberpunk: William Gibson, Bruce Sterling, Neal Stephenson, and Pat Cadigan. Other theoretical and scholarly texts that articulate cyberpunk as a site of intellectual and literary investigation will be read and will inform discussions . Popular films (Blade Runner and The Matrix) which are good examples of cyberpunk films are will also be referred to. The thematic concerns of cyberpunk, that speak directly to contemporary issues like globalisation, corporate ethics, postmodern politics and terrorism will also be discussed.
Abstract: Read how to support students to access prior knowledge about inspiring change and to engage in a first reading of a persuasive speech to get its gist. Lesson 1 includes the routines for writing to learn, talking in pairs or trios, note-taking and tracking learning. It also describes how to introduce the language of persuasion and the big picture of the unit via a graphic of a curricular architecture. Do not miss Lessons 2-4 in order to follow the progression from initial reading comprehension to critical thinking about one’s reading.
Development supported by The William and Flora Hewlett Foundation.
Abstract: In the final lesson using the same speech text of Lessons 1 -3, students are guided to identify and articulate the methods of persuasion in the speech. We suggest users become familiar with the sequenced, patterned way of reading, writing and talking of Lessons 1-3, which makes students’ success with this lesson more likely.
Development supported by The William and Flora Hewlett Foundation.
Abstract: Unlike many research writing texts on the commercial market, this text has the following key features: Treats research writing as a rhetorical process Teaches use of research in different genres (not just the generic research paper). This approach allows the text to be used in a variety of writing and rhetoric classes. Discusses the use of various kinds of research sources (academic ones and others) Contains links to resources and multimedia which help students to understand and practice key concepts Presents students and instructors with a "menu" of approaches and tasks suitable for different audiences and courses.
Abstract: Perseus is an evolving digital library, engineering interactions through time, space, and language. Our primary goal is to bring a wide range of source materials to as large an audience as possible. We anticipate that greater accessibility to the sources for the study of the humanities will strengthen the quality of questions, lead to new avenues of research, and connect more people through the connection of ideas.
Abstract: The Process of Research Writing is a web-based research writing textbook suitable for teachers and students in research oriented composition and rhetoric classes. Instead of focusing on one research paper, I focus on the process of research writing through a series of shorter writing exercises. Students begin by having to carefully think about a topic of research for the semester and by developing a working thesis. They then write a series of shorter essays that explore that topic. All along the way, students are continuing to research and revise their working thesis so that by the end of the term, their thinking about their original topic of research has evolved. As a result, they are not only prepared to write a “traditional” research paper; they better understand what it means to conduct academic research, which I believe is the real goal of an introductory writing course.
Abstract: For students with a special interest in learning how to make forceful arguments in written form. Studies the forms and structures of argumentation, including organization of ideas, awareness of audience, methods of persuasion, evidence, factual vs emotional argument, figures of speech, and historical forms and uses of arguments. This course is an introduction to the history, the theory, the practice, and the implications (both social and ethical) of rhetoric, the art and craft of persuasion. This semester, many of your skills will be deepened by practice, including your analytical skills, your critical thinking skills, your persuasive writing skills, and your oral presentation skills. In this course you will act as both a rhetor (a person who uses rhetoric) and a rhetorician (one who studies the art of rhetoric). Because the study of rhetoric has always had as one of its goals the creation of active and informed citizens and because rhetors write to influence the real world and thus to become agents of positive change, 21W.747 has an optional Service Learning (SL) component: You may elect to write/work for a non-profit organization that deals with some social issue. To offset the 20-30 hours during the semester that the SL option will involve, those who select it will substitute their non-profit writing for essay #4 or use their experiences there as the main source for one of their essays. Further, their experiences may be the basis for their final extemporaneous speech (thus reducing time spent on research). What is Rhetoric? Rhetoric is the art and craft of discourse; it is the study and creation of effective communication and persuasion. Studying rhetoric teaches us not only how to write persuasively but also how to understand the rhetorical efforts of others. Understanding rhetoric gives us the means of judging whose opinion about issues is the most accurate, useful, or valid, because such knowledge allows us to see beyond the persuasive techniques to the essence of the opinions. Further, understanding rhetoric is the best way of understanding the assumptions of and the points made by those who disagree with our positions. Further still, understanding rhetoric is the best way for us to deepen and refine our own positions and beliefs by exploring our own assumptions and our cultural contexts. In short, rhetoric teaches us how to find the limits of our own positions, how to argue effectively against others' positions, and how to create powerful and persuasive arguments for our own beliefs. At its best, rhetoric is used ethically by people of good will who wish to present their ideas forcibly but fairly to their communities. At its worst, however, rhetoric is used unethically by people to manipulate us instead of enlightening us, to spread propaganda instead of seeking truth, to make palatable those ideas and products whose adoption actually runs counter to our best interests. Understanding rhetoric, then, is our best defense against its abusers-- e.g., political "spin doctors," advertisers, demagogues, apologists for immoral business practices, and hate mongers. Using rhetoric in an ethical manner is our best method for becoming agents for positive change in our society.
Abstract: This course is an introduction to the history, the theory, the practice, and the implications (both social and ethical) of rhetoric, the art and craft of persuasion. This semester, many of your skills will be deepened by practice, including your analytical skills, your critical thinking skills, your persuasive writing skills, and your oral presentation skills. In this course you will act as both a rhetor (a person who uses rhetoric) and a rhetorician (one who studies the art of rhetoric).
Abstract: For students with a special interest in learning how to make forceful arguments in written form. Studies the forms and structures of argumentation, including organization of ideas, awareness of audience, methods of persuasion, evidence, factual vs emotional argument, figures of speech, and historical forms and uses of arguments.
Abstract: This course is an introduction to the history, the theory, the practice, and the implications (both social and ethical) of rhetoric, the art and craft of persuasion. By the end of the semester, you will have been exposed to several of the key concepts of rhetoric (e.g., ethos, pathos, logos, invention, style, arrangement, kairos, stasis, commonplaces) and to the over-riding importance of writing to your audience. You will have gotten a taste of rhetorical history and theory. You will explore and analyze and respond to some key texts by significant writers. You will have had a chance to practice speaking and debating before the class. You will have written and revised several texts. You will have examined some of your core beliefs and assumptions. In this course you will act as both a rhetor (a person who uses rhetoric) and a rhetorician (one who studies the art of rhetoric). Because the study of rhetoric has always had as one of its goals the creation of active and informed citizens and because rhetors write to influence the real world and thus to become agents of positive change, the topics you choose and the essays you write will have the important purpose of persuading your readers (the class and me).
Abstract: This course is an introduction to the history, theory, practice, and implications of rhetoric, the art and craft of persuasion. This course specifically focuses on the ways that scientists use various methods of persuasion in the construction of scientific knowledge.
Abstract: The arc of lessons comes from a high school unit, Persuasion: Speaking Out. A writing team developed the unit for teachers and students in a California school district. It exemplifies content-rich knowledge development with attention to reading, writing, talking and thinking at every step of students’ learning about the ideas and methods of persuasive speech texts. We suggest that readers study all four lessons to follow the progression of instruction. The progression, which includes embedded scaffolding for English learners, lives out the unit’s design features, derived from key research on cognitive apprenticeship, study of literature, and reading comprehension.
Development supported by The William and Flora Hewlett Foundation
Abstract: Writing Spaces: Readings on Writing is a new book series containing peer-reviewed collections of essays--all composed by teachers for students--with each volume freely available for download under a Creative Commons license. The Writing Spaces' mission is to build a library of quality open access texts for the writing classroom as an alternative to costly textbooks.