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  • Dalhousie University
Building Relationships With Business Communication
Conditional Remix & Share Permitted
CC BY-NC-SA
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Short Description:
Building Relationships With Business Communication combines some of the best available open access content for introductory courses in business communication and supplements this content with new material on personal and social identity; rhetorical listening; inclusive language; storytelling; and territorial Land Acknowledgements. The textbook is focused on a Canadian audience of first-year Commerce students. H5P interactive content, the infusion of real world examples, and an engaging layout make this textbook highly readable for this audience. INSTRUCTORS: If you adopt Building Relationships with Business Communication in part or in whole, as a core or supplemental resource, please report your adoption to https://forms.office.com/r/MDgAuHisSP. Thank you!

Long Description:
Building Relationships With Business Communication is aimed at first-year students of Commerce. The book presents material from Business Communication for Success [Author removed at request of original publisher]; Web Literacy for Student Fact-Checkers by Mike Caulfield; Business Presentation Skills by Lucinda Atwood and Christian Westin; Professional Communications by Jordan Smith, Melissa Ashman, eCampusOntario, Brian Dunphy, Andrew Stracuzzi; and APA Style Citation Tutorial by Sarah Adams and Debbie Feisst. This material is supplemented with new material on personal and social identity; rhetorical listening; inclusive language; storytelling; and territorial Land Acknowledgments. The principles of justice, equity, diversity, and inclusion are woven throughout the textbook. Interactive H5P content enhances the student experience.

Part I includes chapters on developing business relationships. The first two chapters explain the importance of effective business communication and the responsibilities the students will have as business communicators. Next, students consider the ways in which the communication context, the purpose of the message, the audience for the communication, and the channel of communication impact their writing or presenting strategy. The final chapter of Part 1 considers the importance of inclusive language in developing and maintaining business relationships.

Part 2 presents tools for effective communication and primarily focuses on rhetoric. Rhetorical listening and visual rhetoric are often overlooked elements of persuasion. These strategies are discussed as well as the classical rhetorical strategies of logos, ethos, and pathos.

Part 3 focuses on preparing and delivering business presentations. This section addresses speech anxiety, ways to alleviate this anxiety through clear presentation structures, and the importance of storytelling in engaging an audience.

Part 4 concerns written forms of communication including email, memos, letters, and reports. Techniques to develop and maintain a positive audience relationship are addressed throughout. An additional resource on APA Style referencing is provided in Part 5.

INSTRUCTORS: If you adopt Building Relationships with Business Communication in part or in whole, as a core or supplemental resource, please report your adoption to https://forms.office.com/r/MDgAuHisSP. Thank you!

Word Count: 72357

ISBN: 978-1-7781696-5-6

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Business and Communication
Communication
Composition and Rhetoric
English Language Arts
Material Type:
Textbook
Provider:
Dalhousie University
Author:
Linda Macdonald
Date Added:
08/16/2021
Environmental Science
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

a Canadian perspective

Word Count: 330051

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Career and Technical Education
Environmental Studies
Material Type:
Textbook
Provider:
Dalhousie University
Author:
Bill Freedman
Date Added:
08/27/2018
Environmental Science
Conditional Remix & Share Permitted
CC BY-NC
Rating
0.0 stars

a Canadian perspective

Long Description:
This textbook is intended to provide the core elements of a curriculum for teaching environmental science at the introductory level in Canadian colleges and universities. This book is suitable for students beginning a program in environmental science, environmental studies, or sustainability. It is also appropriate for arts students who require a science elective, and for science students who require a non-major elective. Not many introductory textbooks in environmental science are written in a way that provides a deep examination of issues that are particularly important in Canada, and the ways they are being dealt with by governments and society-at-large. Canada has unique national and regional perspectives that should be understood by Canadian students, and it is regrettable that many of them are studying from textbooks whose focus is not their own country. This book, however, was written from the ground-up to provide Canadian information and examples. This national context is integrated throughout the text, along with North American and global data that provide a broader perspective. Special Canadian Focus boxes illustrate important examples of environmental issues in our national context. At the same time, Global Focus boxes enhance the international context for learning about issues, while In Detail boxes examine particular topics in greater depth.

Word Count: 343995

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Subject:
Career and Technical Education
Environmental Studies
Material Type:
Textbook
Provider:
Dalhousie University
Author:
Bill Freedman
Date Added:
08/27/2018