Advertising and Promotion

(Complete Item Description)

Abstract:: The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Upon successful completion of this course, students will be able to: distinguish advertising from other types of marketing communication; identify different forms of advertising messages that businesses use to reach their target markets; describe the pros and cons of a variety of data types for market researchers; identify the critical elements of a market analysis; discuss the process of using STP marketing to accurately and effectively focus a firmŐs advertising efforts; create an advertising strategy that employs an appropriate mix of message objectives and methods; construct a media plan; describe the elements of an advertising campaign proposal. (Business Administration 306)

Subject:: Business
Grade Level:: Post-secondary
Collection:: Saylor Foundation

Cell and Molecular Neurobiology, Spring 2008

(Complete Item Description)

Abstract:: Subject covers all major areas of cellular and molecular neurobiology including excitable cells and membranes, ion channels and receptors, synaptic transmission, cell type determination, axon guidance and targeting, neuronal cell biology, synapse formation and plasticity. Includes lectures and exams, and involves presentation and discussion of primary literature. Focus on major concepts and recent advances in experimental neuroscience.

Subject:: Science and Technology
Grade Level:: Post-secondary
Collection:: MIT OpenCourseWare

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Principles of Marketing

(Complete Item Description)

Abstract:: In this course, the student will learn about the entire marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. The student will also learn how to think like a marketer, discovering that the focus of marketing has always been on the customer. The student will begin to intuitively ask: what does the customer need? What does the customer want? Who is this customer? The student will also explore the various ways in which marketing departments and independent agencies answer these questionsŃwhether through research, analysis, or even trial-and-error. Once a company identifies its customer and product, marketers must then determine the best way to capture the customer's attention. Upon successful completion of this course, the student will be able to: Define marketing and explain its function in society; Explain the difference between marketing, advertising, and sales; Analyze marketing concepts including 4Ps, 5Cs, and STP Strategy; Explain Business to Business (B2B) versus Business to Consumer (B2C) marketing strategies; Describe the process of market research; Explain product strategy including the concept of the product life cycle, product positioning, and pricing; Describe the concept of pricing; Define competition and explain competitive analysis; Explain PEST Analysis; Analyze the process of distribution and explain marketing channels; Identify key elements of product promotions. (Business Administration 203).

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Principles of Marketing

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