How to Develop Breakthrough Products and Services, Spring 2004
(Complete Item Description)
- Abstract:
Until recently, development of very novel products or services has largely been a matter of chance and luck. Recent research into the innovation process now makes it possible to develop methods to systematically identify product and service ideas that offer very novel functionality to users. Subject examines both research findings on idea generation processes and related practical concept development methods. First-term half subject. To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.
- Subject:
- Business
- Grade Level:
- Post-secondary
- Collection:
- MIT OpenCourseWare