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(Complete Item Description)
- Abstract:
Outlines tools for formulating and evaluating technology strategy, including an introduction to the economics of technical change, models of technological evolution, and models of organizational dynamics and innovation. Topics covered include: making money from innovation; competition between technologies and the selection of standards; optimal licensing policies; joint ventures; organization of R&D; and theories of diffusion and adoption. Taught using a combination of readings and case studies.
- Subject:
- Business
- Grade Level:
- Post-secondary
- Collection:
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MIT OpenCourseWare
Remix and Share

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(Complete Item Description)
- Abstract:
This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.
- Subject:
- Science and Technology
- Grade Level:
- Post-secondary
- Collection:
-
MIT OpenCourseWare
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