At the completion of this lesson you will be able to cancel an appointment by mail, for example, you have a German customer, but due to a hospital visit (Unit 93) you will not be able to go. You will listen to specific information. You will be able to infer the meaning of unknown words.
Provides an overview of the major areas in marketing. Introduces the concept of marketing as a means of creating value for consumers. Emphasis placed on understanding consumer needs and behavior. Coverage includes the major tools of the marketing mix: segmentation and positioning, product development and branding, channels of distribution, pricing, advertising, and communication strategies. Lectures, cases, guest speakers, and a computer simulation. Not open to Sloan graduate students. This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).
Introduces students to problems and analysis related to the design, planning, control, and improvement of manufacturing and service operations. Includes process analysis, project analysis, materials management, production planning and scheduling, quality management, supply chain management, reengineering, design for manufacturing, capacity and facilities planning, and operations strategy. This course will introduce concepts and techniques for design, planning and control of manufacturing and service operations. The course provides basic definitions of operations management terms, tools and techniques for analyzing operations, and strategic context for making operational decisions. We present the material in five modules: Operations Analysis Coordination and Planning Quality Management Project Management Logistics and Supply Chain Managemen.
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