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Special Seminar in Marketing: Marketing Management, Spring 2004

(Complete Item Description)

Abstract:: The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.

Subject:: Business
Grade Level:: Post-secondary
Collection:: MIT OpenCourseWare

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Top Keywords

Advertisements Advertising Branding Brands Competitive Analysis Creating Consumer Value Customer Lifetime Value Customer Satisfaction Diffusion E-Commerce Forming Target Segments Indentifying Customer Needs management Market Research Marketing Analysis Marketing Management Marketing Science Pricing Product Distribution Product Life Cycle Product Positioning Understand Purchasing Process

Conditions of Use

No Strings Attached
Remix and Share
Share Only
Read the Fine Print

No restrictions on your remixing, redistributing, or making derivative works. Give credit to the author, as required.

Your remixing, redistributing, or making derivatives works comes with some restrictions, including how it is shared.

Your redistributing comes with some restrictions. Do not remix or make derivative works.

Copyrighted materials, available under Fair Use and the TEACH Act for US-based educators, or other custom arrangements. Go to the resource provider to see their individual restrictions.

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