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(Complete Item Description)
- Abstract:
Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.
- Subject:
- Business
- Grade Level:
- Post-secondary
- Collection:
-
MIT OpenCourseWare
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(Complete Item Description)
- Abstract:
" This course in organizational economics prepares doctoral students for further study in the field. The course introduces the classic papers and some recent research. The material is organized into the following modules: boundaries of the firm, employment in organizations, decision-making in organizations, and structures and processes in organizations. Each class session covers a few leading papers. This course was joint-taught between faculty of the Massachusetts Institute of Technology and Harvard University. The Harvard course is Economics 2670 Organizational Economics."
- Subject:
- Business, Social Sciences
- Grade Level:
- Post-secondary
- Collection:
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MIT OpenCourseWare
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(Complete Item Description)
- Abstract:
Why do so many business strategies fail? Full-term introduction to system dynamics modeling applied to corporate strategy. Uses simulation models, management "flight simulators," and case studies to develop conceptual and modeling skills for the design and management of high-performance organizations in a dynamic world. Case studies of successful applications of system dynamics in growth strategy, management of technology, operations, project management, and others. Principles for effective use of modeling in the real world. Prerequisite for further work in the field.
- Subject:
- Business
- Grade Level:
- Post-secondary
- Collection:
-
MIT OpenCourseWare