Corporate Communication

Abstract:

Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the business' place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. McLean's textbook provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to McLean's approaches. Upon successful completion of this course, the student will be able to: Understand why effective communication is important in a corporate environment; Apply theories and observations of verbal communication to real-world communication challenges; Use information about perceptions to analyze themselves and also the audiences to which businesses distribute messages; Critique common formats of written business communication by recognizing standard and nonstandard elements in examples of each format; Create business presentations that use verbal and nonverbal communication techniques effectively; Recognize the importance of intrapersonal and interpersonal communication in business environments; Recognize the impact of cultural differences on effective communication and understand the steps to becoming acculturated for international assignments; Prepare a crisis communication plan and know how to give and receive negative news; Use an understanding of groups, teams, and leadership to solve problems and run productive meetings. (Business Administration 210)

Subject:

Business

Grade Level:

Post-secondary

Collection:

Saylor Foundation