Entrepreneurship and Corporate Venturing

Abstract:: Course Goals: a) Students will gain an understanding the economic, technological, societal, and global dimensions of entrepreneurship and intrapreneurship. b) Students will understand the major differences between personal entrepreneurship and intrapreneurship, which often occurs in larger mature organizations. c) Students will understand the relationships between personal goals, competencies, and experience to assess what they bring to all types of ventures. d) Students will understand and practice idea generation and screening including opportunity analysis trends, feasibility and competitive analysis. e) Students will understand the audiences, purposes, components and the processes of developing and evaluating business plans for new ventures. f) Students will understand the issues and tasks involved in setting up a venture, marketing and financing the venture, and evaluating venture performance. g) Student will understand how to monitor venture performance, manage growth, and sustain organizations. h) Students will understand the basics of entrepreneurial finance: raising funds, growth financing, financial evaluation of opportunities, and acquisition financing. i) Students will understand and appreciate the leadership skills necessary to successfully plan and launch a new venture in an established organization. j) Students will understand how resources can be maximized for both personal and corporate ventures.

Marketing Management, Fall 2010

Abstract:: 15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Abstract:: The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.