Advanced Strategy, Spring 2008

Abstract:: This course draws on a wide range of perspectives to explore the roots of long term competitive advantage in unusually successful firms. Using a combination of cases, simulations, readings and, most importantly, lively discussion, the course will explore the ways in which long term advantage is built from first mover advantage, increasing returns, and unique organizational competencies. We will focus particularly on the ways in which the actions of senior management build competitive advantage over time, and on the strategic implications of understanding the roots of a firm's success.

Global Strategy and Organization, Spring 2008

Abstract:: Companies today confront an increasing array of choices regarding markets, locations for key activities, outsourcing and ownership modes, and organization and processes for managing across borders. This course provides students with the conceptual tools necessary to understand and work effectively in today’s interconnected world by developing strategic perspectives that link this changing environment, the state of the global industry, and the capabilities and position of the firm. The goal of this subject is to provide the foundations for taking effective action in the multi-layered world of international business. The first section of the course provides frameworks for identifying and taking advantage of the opportunities presented in a dynamic global environment at the level of the country and industry. The second section of the course focuses on firm-level strategic choices regarding where to engage in which activities. The third section focuses on the challenges of integrating the multiple perspectives, functions, and interests that constitute the multinational firm.

Abstract:: Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.

Read the Fine Print

Abstract:: This course focuses on the allocation and use of technology resources across an entire firm as part of the larger organizational strategy. Upon successful completion of this course, the student will be able to: explain the relationship between information technology and competitive advantage; explain the relationship between information technology and business processes in an organization; explain how an organization can leverage data for strategic planning through the use of data warehouses and business intelligence; identify different online technologies,and explain how each can be used to improve their business and contribute to their competitive advantage; describe how a technology strategy should be developed. (Business Administration 303)

Read the Fine Print

Abstract:: This course begins with an introduction to the field of strategic management and the definition of some important terms and concepts; it concludes by elaborating on 21st century management strategy. This course may serve as a capstone for a business major. Upon successful completion of this course, students will be able to: define strategy, discuss the participants in the strategic management process, and analyze various types of industry structures; select and apply appropriate strategic management tools to diagnose internal and external factors facing organizations; define and classify types of competitive advantage and explain associated best practices for creating and maintaining advantages; explain the most commonly used corporate strategies and analyze alternatives for creating long term value; apply modern strategic management techniques and choose the best alternatives in the face of rapidly changing technology; synthesize strategic management theory and concepts to explain competitive advantage in the era of globalization. (Business Administration 501)