Hoy en día, en la sociedad de la información, un masivo incremento de datos económicos y tecnológicos obscurecen la necesidad de información veraz y rigurosa para tomas decisiones inteligentes y estratégicas. El proceso es largo, tedioso, caro y, muchas veces, no aporta luz a los problemas, ni ayuda como debe en la toma de decisiones.
Introduction to "soft" consumer research methods, useful for getting quick customer input into decisions on product design and development, strategic positioning, advertising, and branding. Covers interview techniques, observational methods, Voice of the Customer, focus groups, and analyses suitable for qualitative data. Introduces new information-gathering methods in development at MIT.
A project subject that teaches students how to create, carry out, interpret, and analyze a market research questionnaire. Emphasis on discovering market structure and segmentation, but students can pursue other project applications. Includes a user-oriented treatment of multivariate analysis (factor analysis, multidimensional scaling, conjoint and cluster analysis).
ViSBARD (Visual System for Browsing, Analysis, and Retrieval of Data) is a data analysis application that brings together measurements from collections of spacecraft near the Earth or throughout the heliosphere In this visualization created from ViSBARD screenshots, we see the magnetic field as measured from six different satellites. The position of each spacecraft is marked by a small color glyph (ACE = yellow, Cluster = dark blue, Geotail = green, GOES 10 = red, Polar = light blue, Wind = purple). The direction of the arrow signifies the direction of the magnetic field while the color represents the intensity (red being the highest, blue the lowest). The magnetic pole of the Earth is in yellow, and it rotates properly as the animation proceeds. This view of the magnetic storm shows highly disturbed fields at geosynchronous orbit (GOES), many crossings of the magnotail current sheet where the field changes sign and points at the opposite pole of the Earth, close encounters with the Earth (large red fields that are truncated to keep the arrows from becoming huge), and the entry from the back of the picture of Wind and Geotail through the bow shock (wire-frame) and magnetopause (sometimes visible as a transparent surface).
No restrictions on your remixing, redistributing, or making derivative works.
Give credit to the author, as required.
Your remixing, redistributing, or making derivatives works comes with some
restrictions, including how it is shared.
Your redistributing comes with some restrictions. Do not remix or make
derivative works.
Copyrighted materials, available under Fair Use and the TEACH Act for US-based
educators, or other custom arrangements. Go to the resource provider to see
their individual restrictions.
